Coordinator, Business Development, Babson Academy

Wellesley MA | Full time | R0014684

As part of the College's priority to grow lifelong learning opportunities globally, the Coordinator, Business Development, will help drive open enrollment revenue and identify custom program or membership opportunities for the business development team. Specifically, the Coordinator will be responsible for qualifying leads across territories; understanding how to assess an educational institution stakeholder's needs/goals and customize responses to each prospect; being familiar with the continuously expanding and evolving portfolio of Babson Academy and other Lifelong Learning offerings and delivery systems;

acting as the first point of contact for all inbound inquiries; and helping to move individuals from prospect to registered participant. This position exemplifies the "Access" component of Babson Academy's mission and will help set the tone for the overall business development cycle; as such, the Coordinator is a key member of the business development team.

• Perform key customer service functions through prompt and professional response to prospects who express interest in Babson Academy programs or the Babson Academy in general.
• Identify and qualify new business development opportunities for Babson's Academy's custom and open enrollment programs through daily outreach, primarily via email.
• Drive open enrollment registrations through proactive and timely communication and informed response to prospect questions.
• Understand the life cycle of new marketing leads and educate and develop prospects until they are ready to register for an open enrollment program and/or speak with a Business Development representative about custom possibilities. Make connections to the appropriate Business Development representatives when leads reach the qualified stage.
• Collaborate with sales and marketing team members on the development of an integrated and strategic sales approach (end-to-end).
• Work with marketing team members on email campaigns, assist with list selection from Salesforce, our CRM, and perform timely follow up based on campaign results data. Help determine the quality of leads and the effectiveness of targeting and messaging.
• Manage integration of Babson Academy sales and marketing efforts in Salesforce to increase the effectiveness of marketing campaigns and increase lead conversion.
• Work with dedicated Business Development representatives to identify ongoing strategic targets.
• Demonstrate the value of Babson Academy offerings through email, Linked In, and other social mediums, and phone calls.
• Research target universities or organizations and prepare executive summaries to help Business Development representatives be informed ahead of their calls/meetings.
• Diligently update Salesforce to stay current on leads and document all follow up activities.
• Build awareness of and drive attendance at webinars and other live events.
• Shadow Business Development Directors/Senior Directors in meetings and other activities to build additional knowledge and increased skills.
• Fully and appropriately leverage AI tools to increase lead identification and research capacity and speed.
• Continuously build in-depth knowledge of evolving Lifelong Learning products and delivery systems to effectively generate new business opportunities and support cross-selling opportunities across the Lifelong Learning organization.
• Assume additional responsibilities as required.

• Bachelor's Degree
• At least 1-3 years of professional work experience in sales, marketing, or business development support roles
• Must have excellent communication, interpersonal, planning, and organizational skills which includes being an excellent writer, speaker, and listener
• Ability to be flexible in an environment that is rapidly changing
• Ability to become an informed and trusted guide on Babson's programs in a matter of weeks, and the curiosity to keep learning about all its intricacies for the future
• Ability to interface with a variety of constituencies including clients and prospective clients, managers, team members, students, temporary employees, faculty, trustees, vendors, and alumni requiring sensitivity, diplomacy, and cooperation in all interactions
• Ability to be creative and think out-of-the-box and be highly self-motivated
• Must have strong teamwork skills as well as a strong commitment to customer service
• Must have strong commitment to maintaining consistency and quality of materials
• Must have excellent attention to detail; ability to proofread and take ownership for work assigned
• Ability to manage multiple tasks and to meet client deadlines
• Ability to envision and propose new methods to perform tasks that support ET&A; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.
• Ability to anticipate and embrace change
  ; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing…