Sales Advertising Operations Senior Manager - CVS Media Exchange; CMX

Overview

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. CVS Health aims to simplify health care and improve outcomes for our customers, patients and communities.

The Senior Manager, Sales Operations & Analytics is responsible for driving the operational effectiveness, rigor, and performance visibility of the sales organization. This role oversees core sales processes including forecasting, pipeline management, reporting, and planning to ensure consistent execution against revenue targets. The role partners with Sales leadership and cross‑functional teams to deliver accurate insights, standardized processes, and scalable infrastructure that improve forecast accuracy, optimize sales productivity, and enable data‑driven decision‑making.

• Own and manage core sales operations processes, including pipeline management, opportunity tracking, and forecasting cadence (weekly, monthly, quarterly, annual).
• Establish and enforce standardized sales processes, definitions, and workflows to ensure data integrity across the sales organization.
• Collaborate with Revenue Operations and Business Systems to optimize CRM (Salesforce) processes, reporting structures, and system adoption.
• Monitor pipeline health, including stage progression, conversion rates, and deal velocity, to ensure accurate visibility into business performance.
• Support sales goal setting and quota allocation processes, ensuring alignment to revenue targets and organizational priorities.
• Identify process gaps and drive continuous improvement initiatives to increase scalability and seller productivity.

• Lead the sales forecasting process, ensuring accuracy, consistency, and transparency through disciplined pipeline inspection and risk assessment.
• Develop and maintain standardized reporting and dashboards that provide visibility into pipeline, bookings, revenue, and key performance metrics.
• Analyze sales performance against targets, identifying trends, risks, and opportunities across teams, categories, and products.
• Partner with Finance and Revenue Operations to align pipeline reporting with bookings, billed revenue, and incentive compensation (SIP) calculations.
• Support monthly, quarterly, and annual business reviews with clear, actionable performance insights and executive-ready reporting.
• Translate data into practical recommendations that improve forecast predictability, pipeline conversion, and overall sales efficiency.

• Support annual and in‑year sales planning processes, including bottoms‑up modeling, capacity planning, and performance tracking.
• Partner with Sales leadership to identify gaps to target and develop action plans to improve performance.
• Collaborate with Sales Enablement to reinforce process adoption, reporting usage, and sales best practices.
• Serve as a key partner to Sales, Finance, Revenue Operations, and Sales Enablement to ensure alignment across forecasting, reporting, and planning processes.
• Ensure consistent data definitions and reporting methodologies across teams to enable a single source of truth for performance tracking.
• Proactively surface risks, inconsistencies, or data gaps, driving resolution and accountability across stakeholders.

This role is hybrid and commutable to one of the following Corporate Hubs; you must work in the office 2 days a week (Tuesday – Wednesday):

• Wellesley, MA
• Woonsocket, RI
• New York, NY – Soho office
• Chicago, IL

• 6+ years of experience in Sales Operations, Revenue Operations, Strategy, or Sales Analytics
• Strong analytical skills with experience in forecasting, financial modeling, and pipeline management
• Advanced proficiency in Excel, PowerPoint, and CRM systems (e.g., Salesforce); familiarity with BI tools such as Tableau or SQL preferred
• 2+ years of leadership experience, directly managing a team member

• Demonstrated experience working closely with Sales leadership in a high-growth or complex environment
• Proven ability to translate data into strategic insights and…