Community Sales Director

Community Sales Director

Colonial Vista Senior Living in Wenatchee, Washington, is seeking a Community Sales Director to oversee and manage the sales performance of our 178 senior living apartments in independent living and assisted living! Our Community Sales Director will achieve targeted sales occupancy and revenue goals by driving sales success within the community. With providing guidance, support, and inspiration to the other members of the leadership team, they contribute to achieving targeted sales goals and ensuring long-term business growth.

A successful candidate can expect a base wage of $80,000, plus bonus earning potential and full-time benefits with PACS. A full review of candidate submissions will begin immediately and continue until the position is filled.

Build Sales Culture

• Community Sales Culture – Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals.
• Work to "lead through influence"

Know Your Numbers

• Sales Strategy
  - Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the community.
• Goal Setting
  - Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
• Performance Monitoring
  - Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions.
• Sales Forecasting
  - Develop accurate sales forecasts and collaborate with the Executive Director in the development of the annual sales budget.

Synergize

• Sales Support
  - Collaborate with internal departments to provide necessary support and resources to the team, ensuring smooth operations and customer satisfaction.

Equip and Empower Community Teams

• Ambassador Training – Work with ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, "walk in" and back up tour support.

Market Intelligence

• Market Analysis
  - Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the leadership team to drive strategic decision-making and effective sales approaches.
• Communicate identified trends and market changes with Executive Director.

Demonstrated sales closing skills with a consistent record of high occupancy results.

Collaborative team player able to establish effective working relationships with team members.

Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.

Self-motivated to accomplish goals with a strong sense of accountability for results. Possess an appreciation of seniors and an understanding of the aging process.

Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living.

Strong leadership and coaching skills with a record of successfully managing and motivating others. Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.

Results-oriented mindset with a focus on achieving sales targets and driving revenue growth. Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.

Proven ability to build and maintain relationships with clients, partners, and stakeholders.

This position may have supervisory responsibilities that will be given at the discretion of the Executive Director.

Education and/or Experience

Bachelor's degree in business administration, marketing, or a related field or combination of education and experience preferred. Proven experience as a director of sales or in a similar role, preferably in the same industry or related field. Demonstrated sales closing skills with a consistent record of high occupancy results.

Language Skills

Ability to read technical procedures. Ability to read and comprehend policy and procedure manuals. Ability to effectively present information and respond to questions from managers, coworkers, and families. Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors. Demonstrated communication excellence, verbally and in writing, comfortable presenting to large groups.

Mathematical Skills

Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Familiarity with sales performance metrics.

Reasoning Ability

Ability to solve practical problems. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Not…