Senior Digital Business Analyst

Overview

Delta Defense is the private company that provides Marketing, Operations, and Customer Service for the U.S. Concealed Carry Association (USCCA). The USCCA is a SaaS-based membership organization that safeguards life, freedom, and finances for responsible American protectors.

We’re embarking on a major upgrade to USCCA’s digital ecosystem in support of our broader mission of self-defense, empowerment, and personal protection. This work includes enhancements to our member-facing website, in-person class/event registration experience, and online acquisition journey. The initiative includes a re-architecture effort (CMS + design system with Figma) to enable faster no/low-code content updates and empower sales, marketing, and creative teams to deliver improvements quickly and confidently.

We’re seeking a Senior Digital Business Analyst (Contractor) (with potential temp-to-hire) to lead requirements discovery and stakeholder alignment for high-impact, cross-functional digital initiatives. This role is ideal for someone who thrives at the intersection of business strategy, user experience, and technical execution, and who can translate ambiguity into structured requirements that teams can build against.

The Senior Digital Business Analyst will build strong relationships with analytics, technology, and business stakeholders to understand the customer, vision, business strategy, and operational needs - and then translate that into clear, actionable business and functional requirements. This role will partner closely with project/program leadership and functional business leaders to ensure execution teams (engineering, UX/design, analytics, creative, marketing) have the clarity needed to deliver high-quality outcomes.

The ideal candidate has experience in digital experience initiatives (website redesigns, replatforming, funnels, portals, mobile apps), is strong in facilitation and stakeholder alignment, and brings a product management mindset

• Target start: February 2026
• Hours: 40 hours/week
• Duration: Initial 3 months, with possible extension and/or conversion
• Work model: Hybrid(US-based candidates only)
• Stakeholders: Approximately 50% based out of our HQ in West Bend, WI; remainder remote

• Lead discovery and requirements definition for digital experience initiatives, working across Sales, Marketing, Operations, Member Experience, Contact Center, Finance, and Legal/Compliance
• Facilitate cross-functional conversations to clarify business needs, user journeys, pain points, and success metrics
• Translate stakeholder input into clear delivery artifacts including epics, user stories, acceptance criteria, and functional/non-functional requirements
• Run discovery workshops, stakeholder working sessions, and alignment meetings, ensuring discussions result in documented decisions and next steps
• Create and maintain project artifacts such as a requirements repository, decision log, open questions log, and dependencies/risks list
• Partner with engineering, design, analytics, and execution teams to validate feasibility, identify tradeoffs, and ensure requirements support successful implementation
• Support handoff and delivery readiness by facilitating requirement reviews and ensuring teams have the clarity needed to execute
• Support UAT and go-live readiness, including defining test scenarios, and preparing checklists for launch readiness
• Maintain strong organization and communication across a fast-moving, multi-stakeholder environment
• 5+ years of experience as a Business Analyst, Digital Business Analyst, Product Analyst, or similar role supporting complex initiatives
• Demonstrated experience supporting digital experience projects, such as:
• website redesigns / replatforming
• acquisition flows / lead funnels
• registration or transactional experiences
• CMS migrations and/or design system implementations
• Strong ability to translate ambiguous needs into structured delivery artifacts:
• acceptance criteria
• Proven success facilitating and aligning stakeholders across functions, including the ability to navigate differing priorities and drive decisions forward
• Strong communication skills: ability to engage effectively with both…