VP, Digital Acquisition

Delta Defense seeks a VP, Digital Acquisition to lead data-driven growth for USCCA memberships nationwide. This executive will own paid media strategy across search, social, display, affiliate, and emerging channels, building a scalable, measurable acquisition engine. Responsibilities include setting strategy, managing budgets, defining KPIs, and driving continuous optimization across full-funnel campaigns. You will lead a high-performing digital team, partner closely with Analytics, Product, and Creative, and advance marketing technology, testing, and attribution.

This role thrives in Delta Defense's values-driven, high-energy, mission-focused culture.

Responsibilities

• Own the end-to-end digital acquisition strategy to drive profitable USCCA membership growth across paid search, paid social, display, affiliate, and emerging channels.
• Develop, test, and optimize full-funnel campaigns leveraging audience segmentation, creative experimentation, and landing page optimization.
• Lead, mentor, and grow a high-performing digital marketing team and manage external agencies and platform partners.
• Define KPIs, forecasts, and budget allocations; monitor performance and continuously optimize toward CAC, LTV, and ROI goals.
• Partner with Analytics, Product, and Creative to build data-driven acquisition journeys that improve conversion and retention.
• Champion marketing technology, measurement, and attribution approaches to inform investment decisions and reporting. Ensure compliance with brand, legal, and regulatory guidelines while supporting a mission-focused, values-driven culture.

Required Skills

• Digital marketing strategy
• Paid search (SEM) management
• Paid social advertising
• Display and programmatic media
• Marketing analytics and reporting
• Conversion rate optimization (CRO)
• Marketing automation and Mar
• Tech platforms
• Budgeting and ROI analysis
• A/B and multivariate testing
• Team leadership and people management