Marketing Analyst

The Shepherd Color Company is seeking a marketing analyst with experience in sales processes, product processes, and analyzing sales data to join our team in West Chester, Ohio. The marketing analyst will develop, build, engineer, and maintain key software elements in our Customer Relationship Management (CRM) system known as Dynamics, our enterprise resource planning software known as SAP, and our enterprise business intelligence platform known as Power BI.

This position will maintain these systems to support Shepherd Color’s customer growth as part of the organization’s integration of business systems. This position will work cross functionally with Sales, Marketing, Customer Service and Operations.

• Coordinating cross departments to implement systems, including enhancements, accounts, data hygiene and updates
• Configure, develop, and validate solutions built based on the requirements and inputs collected by sales and marketing
• Work with sales and marketing to design, implement, and maintain pricing solutions to support pricing and quoting requirements for all regions
• Integrating software with other business applications and ensuring seamless data flow across platforms
• Collaborate with commercial team to train, teach, and troubleshoot issues and processes to ensure the delivery and improvement of tools needed to be most effective
• Support lead generation activities as set by the sales and marketing plans
• Assisting in the design and execution of marketing campaigns based on customer segmentation and data analysis
• Develop, maintain, and deliver up-to-date reporting and dashboards in Microsoft Power
  
  BI (or equivalent)
• Help assemble digital marketing metrics and information for analysis, including surveys

• Strong ability to interpret data and transform it into actionable insights
• Proficiency in statistical analysis and data modeling techniques
• Knowledge and understanding of CRM software such as Microsoft Dynamics, Salesforce, or Hubspot
• Knowledge and understanding of enterprise resources planning software such as SAP
• Familiarity with SQL, database management and their processes
• Knowledge and understanding of business intelligence software such as PowerBI
• Aptitude for diagnosing issues within systems and providing logical solutions
• Capacity to think critically and innovatively to improve processes and strategies
• Understanding of marketing principles and sales processes
• Ability to align strategies with overall business objectives and customer needs
• Strong project management abilities to handle multiple tasks and initiatives simultaneously
• Keen attention to detail to ensure data accuracy and consistency

Bachelor’s degree in business, computer science, or a related field.

• 401(K) plan – no employee match required
• Tuition reimbursement
• Health, dental, vision, group term life, and disability insurance
• Paid parental leave
• 12 Paid holidays
• Employee Assistance Program

The Shepherd Material Science Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity or expression, age (40 or over), disability, veteran status or other characteristics protected by law.