Senior Site Merchandiser

About us

Swim Outlet is the largest online specialty retailer for swimming and water sports in the US, and part of Spiraledge, whose brands include Everyday Yoga, , Practyce and Tend.

About the Role

is the leading online destination for swimmers, swim teams, families, coaches, lifeguards, fitness swimmers, and aquatic organizations. We are looking for a Senior Site Merchandiser who will own the merchandising experience across

This role is responsible for one simple but important outcome:
Every customer who comes to  should quickly feel that the site understands who they are, what they need, and how they shop.

The Site Merchandiser will report to the President and Chief Product Officer, who oversees the customer-facing experience across Swim Outlet. This person will work especially closely with Buying, Planning, Product, Marketing, Creative, Search, Analytics, and Technology.

This is not simply a role for someone who can build category pages, schedule promotions, or move products around a website. We are looking for someone who understands merchandising, customers, data, and AI and can translate assortment, inventory, customer intent, seasonality, and behavioral signals into an intuitive shopping experience.

We are building an AI-forward company. The person in this role should be excited about using AI every day, not occasionally, to analyze, create, automate, test, and improve how merchandising work gets done.

The right person will constantly ask:

• Who is this customer?
• What are they trying to accomplish?
• What products matter most to them?
• What information do they need to make a decision?
• What is creating friction?
• Does this experience feel authentic to the swimming community?
• Are we presenting the right assortment at the right time?
• Are we helping customers discover products they did not initially know they needed?
• Can AI help us understand this problem faster or create a dramatically better experience?

What You Will Own

The Swim Outlet Shopping Experience

Own the merchandising of  across the customer journey, including:

• Navigation and taxonomy
• Category and collection pages
• Product sorting and ranking
• Filters and facets
• Cross-selling and complementary products
• Seasonal shops
• Sport and activity-based shopping experiences
• New product launches
• Brand shops
• Promotional merchandising
• Educational and inspirational shopping content

Your responsibility is not simply to fill these surfaces. Your responsibility is to make them useful.

Persona-Based Merchandising

Swim Outlet serves customers with very different needs.

These may include:

• Competitive swimmers
• Coaches
• Swim teams
• Recreational swimmers
• Fitness and lap swimmers
• Lifeguards
• Aquatic facilities
• Water sports participants
• Customers shopping for training, competition, recreation, or vacation

You will develop a deep understanding of these customers and ensure the site experience reflects how each group actually thinks and shops.

A competitive swimmer preparing for championship season should have a different journey than a parent buying their child's first pair of goggles.

A coach outfitting a team should have a different experience than someone shopping for a swimsuit for vacation.

You will help make those experiences feel intentional rather than generic.

AI as a Core Part of the Job

This role will use AI extensively.

We do not view AI as a separate initiative or a tool someone uses occasionally. We expect it to become part of the daily operating system for merchandising.

You should already be an active AI user and be excited about continually experimenting with new tools, models, agents, and workflows.

You will use AI to help:

• Analyze large amounts of customer behavior and merchandising data
• Identify patterns in search terms, reviews, returns, questions, and customer feedback
• Understand different customer personas and shopping missions
• Identify gaps in taxonomy, navigation, filters, and product attributes
• Analyze assortments and competitive positioning
• Generate and test merchandising hypotheses
• Improve product discovery and recommendations
• Identify cross-sell and bundle opportunities
• Find products that are incorrectly categorized or poorly attributed
• Accelerate category and seasonal planning
• Research emerging customer and product trends
• Create first drafts of merchandising strategies and analyses
• Automate repetitive merchandising work
• Build workflows that allow one strong merchant to accomplish substantially more
• Partner with Product and Technology on AI-powered shopping experiences

We are particularly interested in…