Director Sales

Director Sales

Reimagining how buildings, people, and design can work together.

We design with the modern demands of commercial office spaces, conference rooms, clinics, educational environments, and showrooms in mind: more light, more flexibility, more adaptability…and always more style.

Reports to: President

Overview

We are the leader in architectural wall systems and seek a proven sales leader to elevate performance, accountability, and growth. With CRM and sales systems already in place (Hub Spot), this role is about leading people, not rebuilding processes.

The Director of Sales will coach and empower a five-person sales team to turn one-off wins into a repeatable growth engine. Marketing remains a supporting function, ensuring brand visibility and lead flow that drive sales success. The mission: lead people, grow revenue, and build a culture of ownership and results.

Key Responsibilities

• People Leadership & Coaching
• Build trust and confidence within the sales team.
• Set clear expectations, metrics, and rhythms (1:1s, pipeline reviews, joint calls).
• Coach each salesperson on field performance and deal strategy.
• Drive accountability through consistent follow-up and performance feedback.
• Sales Execution
• Engage directly in high-value client pursuits and relationship management.
• Support reps in expanding into new GCs, A&D firms, and corporate clients.
• Step in to close key deals when needed to maintain momentum.
• Accountability & Forecasting
• Use Hub Spot to track performance, pipeline velocity, and win rates.
• Ensure 100% CRM adoption and data accuracy across the team.
• Provide weekly updates to the President on progress, risks, and priorities.
• Maintain a disciplined, data-driven forecasting cadence.
• Cross-Functional Collaboration
• Strengthen coordination between sales, estimating, and operations to improve client experience and repeat business.
• Partner with internal teams to ensure smooth handoffs and on-time project delivery.
• Represent the "voice of the customer" to leadership, helping refine pricing, positioning, and service.
• Marketing Leadership (Secondary Focus)
• Align marketing initiatives with sales priorities and brand positioning.
• Partner with internal or external marketing resources on campaigns, website updates, and lead generation.
• Oversee the creation of sales materials and ensure brand consistency.
• Track marketing-qualified leads (MQLs) and support conversion to opportunities.
• Monitor competitor activity and market trends.
• Strategic Growth
• Identify top opportunities by geography, GC relationships, and A&D firms.
• Prioritize territories and accounts for sustainable expansion.
• Translate strategic growth goals into measurable quarterly targets.

• 10–15 years of sales leadership in construction, interiors, or building products.
• Proven success managing small teams (5–8 people) with emphasis on coaching and accountability.
• Deep experience selling to GCs, architects, and design firms.
• Strong communicator, credible on job sites and in boardrooms.
• Hands-on, field-oriented leader who drives results by example.
• Working knowledge of marketing alignment, CRM, and automation tools.
• Willing to travel 2-3 days / week.