Vice President, Information Technology

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, and the Publicis Commerce Exchange.

The VP/Director of Data Processing will lead all aspects of data management and processing for direct mail campaigns, ensuring accuracy, compliance, and efficiency in handling client data. This role is critical in bridging data operations with print production workflows, driving innovation in data-driven personalization, and maintaining the highest standards of data security and postal compliance.

• DUTIES & RESPONSIBILITIES
  • Operational Leadership:
    • Manage teams across multiple locations with regular check-ins to monitor performance, resolve issues, and align priorities.
    • Track data processing, production schedules, and compliance metrics to ensure smooth operations.
    • Address operational bottlenecks quickly and make data-drive decisions under pressure.
    • Identify opportunities for process optimization & technology upgrades.
    • Coach and mentor Principal leads.
    • Ability to collaborate across functional teams.
    • Participate in direct mail product development.
  • Strategic Leadership:
    • Develop and execute a data processing strategy that supports high-volume direct mail production and personalization.
    • Align data operations with USPS regulations, postal optimization, and industry best practices.
  • Data Operations Management:
    • Oversee data hygiene, address standardization, NCOA processing, and merge/purge operations.
    • Ensure accurate data segmentation for targeted marketing campaigns and variable print workflows.
    • Manage data workflows from client intake through final print-ready output.
  • Technology &
    
    Innovation:
    • Implement advanced tools for data processing automation, postal optimization, and campaign analytics.
    • Drive adoption of cloud-based solutions and secure data transfer protocols.
  • Compliance & Security:
    • Maintain strict adherence to data privacy laws (e.g., GDPR, CCPA) and client confidentiality agreements.
    • Ensure compliance with USPS regulations and industry certifications.
  • Client &
    
    Cross-Functional Collaboration:
    • Partner with account management, production, and IT teams to deliver accurate and timely data solutions.
    • Serve as a subject matter expert for clients on data requirements and best practices.
• KNOWLEDGE, SKILLS, ABILITIES
  • Leadership: demonstrates the ability to manage cross functional teams with strategic vision, drive change through innovation, make data-driven decisions, communicate effectively with divers stakeholders and develop talent to foster a high performing collaborative culture.
  • Strategic Thinking:
    Ability to set long-term vision and align data operations with organizational goals.
  • Change Leadership:
    Skilled in driving transformation through technology adoption and process improvement.
  • Decision-Making:
    Makes data-driven decisions under pressure while balancing operational and client needs.
  • Influence & Communication:
    Strong ability to communicate complex data concepts to non-technical stakeholders and influence executive leadership.
  • Talent Development:
    Builds high-performing…