Vice President, Information Technology

Overview

The VP/Director of Data Processing will lead all aspects of data management and processing for direct mail campaigns, ensuring accuracy, compliance, and efficiency in handling client data. This role is critical in bridging data operations with print production workflows, driving innovation in data-driven personalization, and maintaining the highest standards of data security and postal compliance.

• Operational Leadership: Manage teams across multiple locations with regular check-ins to monitor performance, resolve issues, and align priorities.
• Track data processing, production schedules, and compliance metrics to ensure smooth operations.
• Address operational bottlenecks quickly and make data-driven decisions under pressure.
• Identify opportunities for process optimization and technology upgrades.
• Coach and mentor Principal leads.
• Ability to collaborate across functional teams.
• Participate in direct mail product development.

• Strategic Leadership: Develop and execute a data processing strategy that supports high-volume direct mail production and personalization.
• Align data operations with USPS regulations, postal optimization, and industry best practices.

• Data Operations Management: Oversee data hygiene, address standardization, NCOA processing, and merge/purge operations.
• Ensure accurate data segmentation for targeted marketing campaigns and variable print workflows.
• Manage data workflows from client intake through final print-ready output.

• Technology & Innovation: Implement advanced tools for data processing automation, postal optimization, and campaign analytics.
• Drive adoption of cloud-based solutions and secure data transfer protocols.

• Compliance & Security: Maintain strict adherence to data privacy laws (e.g., GDPR, CCPA) and client confidentiality agreements.
• Ensure compliance with USPS regulations and industry certifications.

• Client &
  
  Cross-Functional Collaboration:
  
  Partner with account management, production, and IT teams to deliver accurate and timely data solutions.
• Serve as a subject matter expert for clients on data requirements and best practices.

Leadership: demonstrates the ability to manage cross functional teams with strategic vision, drive change through innovation, make data-driven decisions, communicate effectively with diverse stakeholders and develop talent to foster a high performing collaborative culture.

Strategic Thinking: Ability to set long-term vision and align data operations with organizational goals.

Change Leadership: Skilled in driving transformation through technology adoption and process improvement.

Decision-Making: Makes data-driven decisions under pressure while balancing operational and client needs.

Influence & Communication: Strong ability to communicate complex data concepts to non-technical stakeholders and influence executive leadership.

Talent Development: Builds high-performing teams, mentors staff, and fosters a culture of continuous learning.

Collaboration: Works effectively across departments and with external partners to achieve shared objectives.

Innovation: Encourages creative solutions and leverages emerging technologies to maintain competitive advantage.

Education:
- Bachelor’s degree in Data Management, Information Systems, or related field (Master’s preferred).

Experience:
- 10+ years in data processing for direct mail or print production environments.
- 5+ years in a senior leadership role managing large-scale data operations.

Skills:
- Expertise in postal regulations, address hygiene, and data compliance.
- Proficiency with data processing software (e.g., BCC Mail Manager, Satori, Quadient, or similar).
- Strong understanding of variable data printing (VDP) and campaign personalization.

- SDLC (software development life cycle).

- MS SQL experience and scripting experience (i.e. Python, etc.)

- Experience with high-volume direct mail campaigns and postal optimization strategies.
- Knowledge of marketing data analytics and campaign performance metrics.
- Ability to lead process improvements and implement automation for efficiency.

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