Senior Business Systems Analyst

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, Epsilon Auto and the Publicis Commerce Exchange.

The Sr. Campaign Business Systems Analyst will contribute to and execute client multi-channel campaignsandad-hoc reporting deliverables varying from simple, recurring campaigns to large, complex analytic extracts. Responsibilities include working with the team toscope, document, design, QA, and produce marketing campaigns. This individual will function as aliaisondirectly supporting the client, their partners, and the internal account teams, with a strong emphasis onSQL-based campaign executionandAI-enabled analysis and optimization.

The Sr. BSA will be expected to manage the following responsibilities:

• Design, build, and execute multi-channel campaignsleveragingSQL-based campaign tools and internal platforms(e.g., internal SQL-based tools; experience with platforms such as Adobe Campaign or IBM Unica Campaign is a plus but not required).
• UseSQLto build audience segments, define selection logic, and support campaign workflows and analytic extracts.
• Perform data issue investigation as it pertains to campaigns and audience selections.
• Provide technical expertise in identifying, evaluating, and developing campaign procedures that are cost effective, operationally efficient, and meet user requirements.
• Utilize generative AI tools (such as Copilot and ChatGPT) to streamline the campaign lifecycle—from requirements gathering and design through development and QA/QC.
• Support quality and user acceptance testing, including creating test cases and executing tests related to marketing campaigns and campaign logic.
• Analyze complex business problems and translate them into scalable, automated campaign solutions.
• Support Issue Managementfrom identification through resolution, including root cause analysis on data and campaign logic.
• Support/mentor
  
  Campaign BSA team members with campaign design, data analysis, and overall technical needs.
• Support/mentor client campaign resources, helping them understand campaign capabilities, data usage, and best practices.
• Schedule and leadteam meeting sand send follow-up notes with clear action items.
• Leadcross-functional, linked teamsto address business or systems issues related to campaign execution and data.
• Work withclients, external vendors, and account teamsto maintain delivery and deployment schedules and meet agreed SLAs.
• Follow the campaign calendar and manage deliverables to ensure on-time execution and quality.

Requirements

• Familiarity with AI and generative AI tools(e.g., Copilot, ChatGPT, or similar) and their practical application in:
  • Requirements gathering
  • Analysis and documentation
  • QA and process improvement
• Working knowledge of marketing concepts and end-to-end marketing execution, particularly in multi-channel campaign environments.
• Working knowledge of relational databases and proficiency in SQL(this is a core requirement).
• Must have strong analytical and problem-solving skills.
• Able to demonstrate a strong technical…