Business Development Coordinator

Business Development Coordinator

West Des Moines, IA 50266

Position Type Full Time

JOB PURPOSE

The Relationship Development Associate is a hands-on role focused on the tactical execution of growth and retention initiatives. This role serves as a direct support engine for the relationship & business unit teams, ensuring the consistent delivery of marketing/sales, prospecting, research, engagement activities and event logistics.

CORE WORK RESPONSIBILITIES

• Underwriting & Sales Support
• Underwriter Sales Empowerment:
  Act as a tactical partner to the underwriting staff by providing the specific marketing tools and sales materials needed to drive stronger agent relationships.
• Prospecting & Market Intelligence:
  Perform deep-dive research and compile prospecting data to assist underwriters in identifying new business opportunities within their specific territories.
• Actionable Follow-Up Systems:
  Implement standardized follow-up email templates and manage "action item" workflows to help underwriters maintain high-value touchpoints with their agents.
• Agent Relationship Events:
  Handle the coordination and on-site logistics for targeted agent events, creating environments that facilitate connection and community building.
• Marketing Campaigns:
  Set up and monitor marketing campaigns at the producer level to increase brand visibility and support acquisition goals.
• Relationship & Retention Program Support
• Program Execution:
  Assist in the coordination and daily execution of proactive retention and relationship strategies, including personalized engagement campaigns and packaging, shipping, and delivery logistics for marketing materials, gift items, and event-related materials.
• Value-Driven Connection:
  Execute the logistics for in-person and virtual events and educational initiatives designed to increase brand advocacy and customer lifetime value.
• Community Management:
  Participate in digital discussions and facilitate community management across social channels to ensure a consistent brand voice.
• Data Maintenance
• Utilize CRM tools to maintain accurate records, track agent engagement, and provide reporting on campaign performance.

QUALIFICATIONS

• 1–3 years of experience in marketing, customer success, or a sales support role.
• Proficiency in CRM software (e.g., Salesforce), email marketing platforms, and Microsoft Excel and PowerPoint.

COMPETENCIES

• Task Management Completes assigned tasks by organizing work, following established processes, and maintaining progress to support timely and accurate execution of marketing support activities.
• Resourceful Gathers required information, follows established guidelines to address routine issues, leverages learned knowledge and tools, and escalates non-routine questions or obstacles with possible solutions to appropriate team members.
• Content Development Assists in ideating, preparing, and updating marketing materials by organizing information, using standard business tools and a basic understanding of our products/services, audiences, and our business.
• Collaboration Supports team and partner activities by sharing information, responding to requests in a timely manner, and coordinating assigned tasks to help meet timelines and deliverables.
• Professionalism Maintains attention to detail, follows established procedures, and produces consistent, accurate work while responding appropriately to feedback and guidance.