Demand Generation Specialist

Demand Generation Specialist West Des Moines, Iowa — Hybrid | Full-Time Role Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

We're Looking for an 'A' Player We're looking for a detail-oriented, execution-focused Demand Generation Specialist to sit directly under our Head of Demand Generation, Heather Fritz. This isn't a strategy role; it's the role that makes strategy possible. You'll own the day-to-day work that keeps campaigns moving building and deploying in Hub Spot, managing lists, running email programs, and ensuring our demand gen engine runs efficiently.

You'll work across both B2B and B2C programs, supporting demand gen for dealers, lenders, and auctioneers through Tractor Zoom Pro, and keeping B2C email programs like Interesting Iron running consistently. If you're the kind of person who finds satisfaction in shipping clean, on-time campaigns and keeping a CRM database in good shape, you'll thrive here.

Responsibilities Build and deploy email campaigns, nurture sequences, and automated workflows in Hub Spot Support  always-on B2B and B2C campaigns across farmer, dealer, lender, and auctioneer segments

Execute B2C and B2B email programs on a consistent deployment schedule

Manage contact list segmentation, lead scoring and contact hygiene in Hub Spot, including suppression list management and database accuracy.

Enforce UTM governance and naming conventions across all campaigns, ensuring consistent tracking and clean attribution data in Hub Spot and Salesforce Support campaign project management help maintain the campaign calendar, track asset deadlines and dependencies, and keep programs on schedule

Execute lifecycle stage maintenance in Hub Spot — audit contacts for stage accuracy, flag anomalies, and apply corrections based on defined criteria[until we hire a FTE Events Manager] Own event planning, logistics, and nurture sequences before and after each conference

Support ABM campaign infrastructure across OEM and dealer segments

Coordinate with content and creative team members to get assets into campaigns on schedule

Flag capacity gaps early rather than letting programs slip quietly

Other duties as assigned

Requirements

Bachelor's degree preferred1–3 years of hands-on experience in demand generation, marketing operations, or digital marketing

HubSpot proficiency — you've built workflows, managed lists, and run email programs in the platform (not just read about it)
Comfort working across both B2B and B2C programs simultaneously

Strong attention to detail and a track record of shipping on deadline

Clear written communication — you can write a subject line, a follow-up sequence, or a creative brief without needing it redone

Familiarity with ABM frameworks or account-based campaign execution is a plus Exposure to Salesforce or similar CRM for pipeline attribution is a plus

HubSpot certification encouragedBenefits
80% Health, Vision, and Dental Insurance Covered
401k Program
11+ Paid Holidays Unlimited PTO Competitive Salary Company Stock Performance-Based Culture Dog-friendly office

Hybrid

About Tractor Zoom At Tractor Zoom, we're on a mission to transform how the ag industry buys, sells, and values equipment. We connect dealers, farmers, lenders, and auctioneers through one intelligent platform that delivers real-time data, powerful insights, and faster paths to action. Whether you're in the field, on the lot, or behind the desk, we help you price more accurately, move faster, and sell more.

With data from over 65% of U.S. used equipment listings, Tractor Zoom is the #1 Sales Tech in agriculture, providing unmatched visibility into the market. From streamlining valuations to automating workflows, our tools are designed to fuel more informed decisions and unlock growth for every player in the equipment lifecycle.

Tractor Zoom Culture We are a small but mighty team of driven, out-of-the-box thinkers who are hungry for information. We are not only passionate about identifying customer challenges but also inspired to solve them. Our values unite us and help us work together toward our common goals. We're a customer-first organization, knowing they are ultimately the end users of our products and technology.

If you're interested in making a difference and seeing your efforts directly impact a company's trajectory, come join us.
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