Marketing Automation & Data Strategist

What You Can Expect In This Role

Lead and implement strategic solutions for the Marketing team using digital marketing automation platforms. Serve as a subject matter expert (SME) within the digital marketing team by optimizing and managing campaign delivery to enhance customer experience. Continuously improve processes and programs while ensuring data integrity through analytics. Plan, collaborate and leverage new technologies and best practices to maintain a competitive advantage.

• Serve as thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions using full functionality of Salesforce Marketing Cloud (SFMC) platform.
• Serve as SME in SFMC by advising, guiding and supporting Marketing team.
• Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing automation system on current and future marketing/sales operation needs.
• Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and performance measurement dashboards associated with managed programs and marketing tactics through metrics.
• Understand and utilize basic query language (SQL) for query development, data management and optimization.
• Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-quality technical solutions while managing relationships with external technology partners and consultants.
• Evaluate new technologies and trends, recommend and champion improvements to existing strategies, systems, and processes to optimize and scale marketing performance.
• Own high-level analytics/reporting for each distribution channel showcasing campaign effectiveness, performance, engagement, ROI and CRM health.
• Collaborate cross-functionally with leaders from internal divisions and functions to execute campaigns in the most effective and cost-efficient manner.
• Incorporate industry experience and develop point of view based on SFMC solutions.
• Drive and reinforce commitment to high standards, ethics and adherence with company and regulatory requirements.
• Provide leadership and oversight for ongoing management of existing marketing automation platforms/solutions including troubleshooting and resolving bugs and issues within Marketing Cloud platform.
• Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity).
• As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.
• Participate in other initiatives and/or projects as necessary.

• Bachelor's Degree in Marketing, Computer Science, Engineering, Data Analytics or related field Preferred
• 5-7 years' email marketing experience Preferred
• 5-7 years' experience using Salesforce Marketing Cloud including hands‑on experience Preferred
• Experience in campaign management, digital marketing or marketing automation Preferred
• Experience in enterprise level Email Service Providers (ESPs) (i.e. Eloqua, Adobe Marketing Cloud, Marketo) Preferred
• Experience or proven knowledge of the Insurance industry Preferred
• Working knowledge in AMPscript, SFMC Implementation of Server‑Side JavaScript (SSJS), HTML/CSS within the scope of creating email, SFMC's tools to edit/create Salesforce Records, Journey Builder and Automation studio and their respective activity types, Mobile Studio and use in Journey Builder, Advertising Studio, and Contact Builder and the Marketing Cloud Data Model
• Proven ability to extract meaning from data and use it to optimize marketing approach, improve processes and enable scale
• Strong knowledge of relevant marketing and sales technology applications
• Basic knowledge of Marketing Cloud Connect and marketing components/objects in Salesforce and SQL
• Proficient knowledge of marketing strategy and execution tactics
• Strong knowledge in data analysis and insight development and specific expertise in analyzing and reporting on marketing data…