Digital Marketing Manager

The Digital Marketing Manager leads Stelter's digital marketing strategy and service offerings, with primary focus on email marketing, marketing automation, social media and paid media. This role is responsible for shaping and evolving the agency's digital marketing vision, overseeing day-to-day execution and managing a high-performing team that delivers both productized programs and custom client solutions for clients in the nonprofit sector.

Working closely with sales, client strategy and delivery teams, the Digital Marketing Manager serves as a subject matter expert in digital marketing and supports business development efforts by translating client needs into effective, measurable campaigns. This role provides hands-on leadership for the email marketing and marketing automation programs while guiding the growth and maturity of Stelter's social and paid media offerings.

Through close collaboration with internal stakeholders, this position ensures digital marketing solutions are strategically sound, aligned with client goals and executed with consistency and quality across all engagements.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

The following are fundamental duties that an individual who holds the position must perform. This is not an exhaustive list. Other duties, in addition to essential job functions, will be assigned in the discretion of management.

1. Digital Marketing Strategy and Service Leadership

• Help lead the strategic direction and evolution of Stelter's digital marketing offerings, including email, marketing automation, social media and paid media
• Translate organizational goals into scalable digital marketing solutions that support client experiences, operational efficiency and digital product evolution
• Stay current on digital marketing trends, platform changes and emerging opportunities, including AI and automation, and translating into service or process enhancements
• Stays current and provides insight on the evolving role digital plays in philanthropy
• Partner with leadership to ensure digital marketing services align with agency growth goals and client needs
• Provide guidance on project planning, resource needs and ROI considerations related to digital marketing solutions

2. Email Marketing and Marketing Automation Leadership

• Lead Stelter's email marketing and marketing automation program offering, including strategy, frameworks and ongoing optimization
• Provide strategic oversight to email and automation execution, ensuring best practices in personalization, accessibility, deliverability and performance
• Guide development of automated journeys, lifecycle programs and behavior-based campaigns
• Support the Email Marketing and Automation Specialist through coaching, prioritization and quality oversight
• Partner with data and systems teams to ensure marketing automation is supported by strong data structures and integrations

3. Social Media and Paid Media Strategy Leadership

• Lead the growth and evolution of Stelter's social media and paid media offerings
• Maintain and expand SOPs, campaign offering and measurement standards for paid campaigns across Meta platforms, Google Ads (search and display), You Tube and related properties
• Provide hands-on execution and/or strategic guidance for campaign setup, targeting, creative direction and optimization
• Evaluate emerging paid and social platforms for future offering expansion

4. Custom Campaign Strategy, Measurement and Optimization

• Serve as a subject matter expert in digital marketing within the nonprofit sector to support the sales process and client conversations
• Collaborate with sales and client strategists to understand client goals and develop compelling digital marketing recommendations, including timelines, channel mix and success metrics
• Support proposal development, estimates and scope definition for digital marketing programs
• Participate in prospect meetings as needed to help articulate strategy and close new business
• Define KPIs and ROI measures for digital marketing programs and ensure performance is tracked and communicated effectively
• Review campaign results and guide optimization strategies based on performance data and insights in partnership with…