Digital & Demand Marketing Manager

Continuum Cloud is hiring aDigital & Demand Marketing Managerto own the engine that turns market interest into qualified, predictable revenue. This position is responsible for building and scaling the full-funnel demand system that fuels pipeline growth across all three of our products - Welligent, DATIS, and Cared For.

This position is a modern, data-driven demand engine that produces high-quality MQLs, supports ABM/Lead Generation motions, and gives Sales confidence that every lead is worth their time. This role will own how prospects move from first touch to sales-ready opportunity across every digital channel.

This role is remote, but requires a candidate to be located in the mainland of US, and have a valid work authorization. No sponsor ships available. Salary range for this position is $100k - $135k.

Continuum Cloud offers a spectrum of cloud-based software solutions designed to meet the unique needs of the behavioral health and human services industry. These solutions include an EHR platform, powered by Welligent, an HR & Payroll system, powered by DATIS HR Cloud, as well as a Patient Engagement Platform, powered by Cared For. Through these offerings, Continuum Cloud empowers organizations to provide high-quality care and deliver on their mission.

• Know our ICP and our customers’ business models
• Build a predictable, scalable digital pipeline for all three products
• Improve MQL quality and sales confidence
• Make marketing attribution real and defensible
• Power state-based and product-based growth campaigns
• Give leadership confidence in pipeline forecasting and ROI
• Organize and restructure Sales Force to operate efficiently
• Own accountability for digital demand generation and strategy across paid search, paid social, SEO/AEO/GEO, SEM, and landing pages – tied to pipeline and revenue goals
• Build and optimize Pardot nurture programs aligned to buyer journeys
• Build and optimize emails, newsletters, and more
• Execute product-specific and state-specific demand campaigns
• Build and manage campaign reporting, CAC, MQL cost, and pipeline contribution
• Run A/B testing on ads, landing pages, and email programs
• Other duties as assigned

• Work experience in SaaS and healthcare field required
• Experience in Multi-Brand Digital & Demand Product Management
• A problem solving mentality
• 3-5 years in B2B demand generation or growth marketing
• Strong storytelling and writing skills, with significant experience with AI writing tools
  
  Excellent communication and collaboration skills
• Experience running full-funnel campaigns tied to revenue
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions
• Knowledge of Digital Marketing and project management tools and software (e.g. AI, Base Camp, Sales Force, Pardot, SEMRush, Zoom Info, etc.)
• Expert Pardot is a must, Salesforce, and campaign analytics experience, we run our business on Salesforce.
• Ability to balance brand, demand, and sales enablement needs
• Bachelor’s degree in Marketing, Communications, Business, or related field

We care about the health and well-being of our team. We provide a comprehensive benefits package including:

• Multiple medical insurance options
• 401k plan with company match
• Company-funded Life, AD&D, and Disability Insurances
• Flexible PTO program and 11 paid Company holidays

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.