Senior Conversion Designer

Senior Conversion Designer

Remote, Direct-to-Consumer Ecommerce

4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We’re not an agency. We’re operators: supply chain, creative, custom funnels, media buying, analytics, and customer service all happen under one roof.

We’re hiring a Senior Conversion Designer to own the design of every page that touches our customers: landing pages, sales funnels, Shopify storefronts, checkouts, upsells, and the visual assets that live on all of them. You’ll work across all 3 brands and report to the creative manager.

The thing that makes this role different:
you’re not just making pages look good, you’re designing for conversion. That means you live in the mind of our target customer before you open Figma. You’re reading Facebook comments on our ads, scrolling through the subreddits where our buyers actually hang out, reading the reviews on our products and our competitors’, and synthesizing what real customers are saying into design decisions that move the needle on conversion rate and revenue per visitor.

You take copy from the Creative Strategist, sometimes a finished brief, sometimes a rough mock‑up you’ll co‑build, and turn it into a high‑converting landing page from layout to final visuals.

• You design the page flow, hierarchy, modules, and visual story
• You produce or source every asset on the page: images, graphics, icons, badges
• Our goal is to achieve angle congruency from the ad to the landing page to the sales funnel.
• You leverage AI image generation as part of your standard workflow to produce custom imagery faster than the old “shoot or stock‑photo” model allowed
• You think about above‑the‑fold conversion, scroll behavior, mobile‑first rendering, page speed, and trust signals because all of them affect the number that matters
• You ship pages that the buyer team is excited to send paid traffic to

Our funnels, sales pages, checkouts, upsells, post‑purchase flows, are where revenue per visitor lives or dies. You own redesigning and A/B testing the whole thing.

• You design new funnel architectures (or rework existing ones) with revenue per visitor as the success metric
• You build funnels in layered Figma files that dev can implement directly without guessing
• You think in upsell paths, decline flows, bundle psychology, and offer structure — and you have opinions on what should be tested next
• You partner with the media buyers and Creative Strategist on what to test, why, and what the next iteration should look like

Our Shopify storefronts have been a real weakness for us. You own fixing that.

• You design and ship Shopify storefront experiences across our brands using Gem Pages
• You make decisions on product page layout, collection page UX, navigation, trust signals, and the entire storefront flow
• You think about returning customer experience, repeat purchase paths, and how the storefront supports retention — not just acquisition

This is what separates conversion designers from web designers.

• You read Facebook comments on our ads to understand customer objections, questions, and language
• You read product reviews, ours and competitors’, to find the buying triggers and the deal‑breakers
• You scroll subreddits where our customers actually live to understand the conversations happening outside our funnel
• You read CS tickets to understand post‑purchase friction
• You synthesize what you learn into design decisions: hero images that hit the right pain point, social proof modules that answer the actual objections, FAQ sections that address the real questions

Every design decision you make has a reason behind it that connects back to something a real customer said.

• Custom product photography direction (or DIY when needed)
• AI‑generated imagery integrated into your workflow
• Icons, badges, graphics, illustrations
• Lifestyle imagery, before/afters, comparison visuals, whatever the page needs…