Pricing & Promotion Specialist

About the Role

This is a high-growth opportunity for a sharp, driven marketer who wants to learn performance marketing the right way — in the weeds, at scale, with real accountability.

Giddy Up's Performance Marketing Manager will work directly under Giddy Up's Senior Performance Marketing Manager, supporting the execution of pricing, promotional, and experimentation initiatives across our portfolio of DTC offers. This is not a passive support role. You'll be in the work everyday — running tests, pulling analysis, building frameworks, and contributing meaningfully to offer performance across the network.

What makes this role unique is the Giddy Up model itself. Our PMMs wear more hats than you'll find almost anywhere else in the industry — blending offer strategy, consumer psychology, funnel design, and statistically rigorous experimentation into a single function. You won't specialize into one narrow lane. You'll develop across all of them.

If you're 2–4 years into your career, hungry to accelerate, and want to be coached by someone doing this at the highest level — this is the role.

• Support the development and execution of pricing, bundling, and promotional strategies across assigned offers.

• Help build and refine offer frameworks including bundle ladders, upsell flows, discount structures, and promotional mechanics.

• Execute promotional structures such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics — ensuring flawless setup and QA.

• Apply psychological pricing principles and perceived value tactics under the guidance of the Senior PMM to drive conversion and AOV improvements.

• Define how pricing and promotions are presented across landing pages and funnels — offer sections, CTAs, urgency elements, and social proof — in coordination with Creative Strategy.

• Execute pricing and promotion experiments in Statsig under the direction of the Senior PMM — from test setup and instrumentation to readout and documentation.

• Support hypothesis development, defining primary success metrics and guardrail metrics for assigned tests.

• Analyze experiment results rigorously, interpreting tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin.

• Partner with Data to ensure clean test design, accurate instrumentation, and reliable reporting.

• Maintain organized experiment logs and readouts that create institutional knowledge and feed future roadmap decisions.

• Build strong working relationships with Campaign Success Managers (CSMs), Campaign Ops, Creative Strategy, Data, and Traffic teams.

• Partner with Campaign Ops to execute, QA, and launch tests accurately across platforms.

• Work with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling.

• Collaborate with Traffic and Media Buying to validate test results at scale and support CPA increase conversations tied to performance improvements.

• Support post-purchase offer development, upsell flows, and cross-sell strategies to maximize order value.

• Collaboration & Teamwork: works collaboratively with managers, colleagues, and external stakeholders to achieve identified goals and objectives; works to create alignment across teams.;
  Is consistent, predictable, and easy to work with

• Communication: conveys information in a clear, accurate, and appropriate way in verbal and written communications; considers tone, attitude, and intention when communicating with a coworker, group or external stakeholder; acknowledges that one’s experience and opinion is one’s own

• Ownership: takes ownership of work, projects, challenges and outcomes; fulfills commitments and addresses blockers;
  Is self-directed and consistent in meeting job requirements and objectives

• Technological Fluency: is proficient in the use of work-related software, technology, and tools required to perform one or more of the responsibilities related to one’s role; stays up to speed on new technologies and leverages technology to increase productivity and efficiency

• Campaign Strategy:
  Effectively manages Giddy Up's campaign…