AVP, Digital Marketing

AVP Digital Marketing

The AVP Digital Marketing is a visionary and strategic leader responsible for shaping and executing innovative digital marketing initiatives that elevate our brand and drive business growth. This role involves setting the digital strategy, overseeing a broad range of channels (web, mobile, social, etc.), and ensuring an exceptional digital customer experience. The AVP will work closely with cross-functional teams, manage transformational campaigns, and continuously innovate by leveraging emerging technologies and data-driven insights.

• Strategic Leadership and Innovation
• Define and articulate a forward-thinking digital marketing vision and strategy aligned with business objectives.
• Identify new digital opportunities and trends, driving the adoption of emerging technologies, including Generative AI, to personalize marketing efforts.
• Digital Strategy Execution
• Develop, implement, and oversee comprehensive digital marketing campaigns that integrate search engine optimization (SEO), search engine marketing (SEM), content marketing, social media, and display advertising.
• Ensure website and digital experiences are optimized for user engagement, search engine performance, Americans with Disabilities Act (ADA) compliance, and are in alignment with brand standards.
• Champion best practices in User Experience (UX) and Customer Experience (CX) to create superior digital interactions.
• Team Leadership and Development
• Lead, mentor, and inspire a high-performing team of digital marketing professionals, fostering a culture of collaboration, creativity, and continuous improvement.
• Bridge the gap between strategic ideas and tactical execution by aligning digital initiatives across business units.
• Data-Driven Decision Making and Analytics
• Leverage advanced analytics and data modeling to track campaign performance, derive actionable insights, and adjust strategies to maximize return on investment (ROI).
• Develop and refine the marketing data stack and business intelligence tools to support strategic decisions.
• Technology and Platform Management
• Oversee implementations and optimizations of marketing automation platforms (e.g., Marketing Cloud, Salesforce) to streamline lead nurturing and agent engagement.
• Manage the integration and utilization of Salesforce Marketing Cloud for tracking marketing efficiencies and targeting.
• Stakeholder Engagement and Vendor Partnership
• Collaborate with internal stakeholders—Sales, Product Development, IT, Communications, and other business units—to ensure cohesive digital customer experiences.
• Build and maintain strategic relationships with external agencies, vendors, and technology partners to amplify digital marketing initiatives.
• Operational Excellence and Budget Management
• Develop, execute, and manage the digital marketing budget, ensuring efficient resource allocation and continuous performance improvements.
• Maintain oversight of digital marketing projects, proactively identifying and resolving any obstacles while capitalizing on growth opportunities.
• Communication and Brand Advocacy
• Act as the voice for digital initiatives within the company by presenting strategic plans, roadmaps, and technical solutions to all levels of leadership.
• Promote a sense of shared responsibility, demonstrating business acumen and accountability in decision-making across the digital marketing function.
• Be the voice for digital initiatives across Sammons Financial Group Companies by presenting business concepts, roadmap/plan, and technical solutions to all levels of leadership, departmental and company meetings, as well as team training programs.
• Drive and reinforce commitment to internal controls processes such as those under Model Audit Rule and Record Information Management.
• Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity).
• As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.
• Participate in other initiatives and/or…