Event Sales Director

ABOUT TOPGOLF

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high‑energy, high‑volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

Are you the kind of seller who builds a book of business as naturally as you build relationships? Do you thrive on owning the full sales cycle; from first call to signed contract, while keeping the details tight and the guest experience exceptional? Are you ready to lead a team while staying close to the deals that move the needle? We’re looking for an Event Sales Director who sells with urgency and leads with intention.

Someone who can grow accounts and execute with precision for their venue. This role isn’t just about hitting a number—it’s about building something repeatable and raising the standard. If you’re ready to own your venue, develop your team, and drive revenue that matters, this is where you do it.

The Event Sales Director drives venue revenue by owning a high‑volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross‑functional alignment, and operational accuracy to deliver predictable growth and a best‑in‑class guest experience.

As a leader of a high‑energy, guest‑facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high‑volume seasons.

• Own your book of business: manage a high‑volume pipeline of inbound leads while executing consistent daily outbound business development.
• Build and expand client relationships by identifying upsell opportunities and driving repeat business.
• Deliver in‑person selling experiences through site tours and client touchpoints that convert and retain accounts.
• Maximize lifetime value by growing and retaining your top accounts.
• Facilitate BEO meetings to ensure accurate event details and seamless execution.
• Ensure event readiness by managing packets, payments, and key operational details.
• Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps.
• Maintain pipeline accuracy and data integrity to support smart forecasting and decision‑making.
• Lead and develop the sales team through regular, in‑person coaching and performance management.
• Optimize workflow and drive accountability within the sales team function to support venue‑level sales efficiency.
• Create clarity around expectations and invest in your team’s growth and development.
• Maintain alignment with the General Manager and cross‑functional teams (Operations, Department Heads) through regular 1:1s, huddles, and sales meetings.
• Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency.
• Bring solutions‑first thinking to every conversation and escalation.

• Drives Results – Consistently achieving results, pushing the venue sales team to meet revenue targets, fostering urgency and accountability even during high‑volume periods.
• Strategic Mindset – Seeing future possibilities, clarifying the venue’s sales strategy, creating plans that leverage market trends and account insights to drive growth, and balancing long‑term strategy with immediate pipeline execution.
• Customer Focus – Building strong relationships, delivering customer‑centric solutions, anticipating emerging client needs, and ensuring a best‑in‑class guest experience at every event lifecycle stage.
• Accountability – Holding self and others accountable for commitments, pipeline accuracy, BEO reviews, and revenue targets; monitoring key metrics and adjusting approaches when results lag.
• Builds Effective Teams – Developing a strong‑identity team, coaching, performance management, and workflow optimization; communicating clear goals, leveraging strengths, rewarding efforts, and fostering a culture of…