Area Sales Director

Overview

🚀 Area Sales Director – Fitness & Wellness Industry

Core Ventures (Anytime Fitness & Stretch Lab)

📍 Connecticut (New Haven, Hartford, Middlesex, Tolland, Fairfield Counties) & New York (Westchester, Queens)

💰 $65,000 – $95,000 + Benefits | Full-Time

Core Ventures is one of the fastest-growing franchise operators in the U.S., leading with two powerhouse brands:
Anytime Fitness and Stretch Lab
. With 20+ locations (and more on the way), we combine the strength of globally recognized fitness brands with the entrepreneurial spirit of independent ownership.

We believe in more than workouts — we believe in changing lives through fitness, connection, and community. If you’re a driven leader who thrives in a fast-paced, sales-driven environment, this is your opportunity to grow with a company that’s scaling rapidly.

As an Area Sales Director
, you’ll oversee 3–6 fitness clubs/studios
, coaching and developing your teams to deliver revenue growth, operational excellence, and unforgettable member experiences. You’ll set the tone, drive performance, and be the connector between leadership strategy and in-club execution.

This isn’t a desk job — it’s hands-on leadership in a people-first, results-driven business.

• Lead Multi-Unit Success
  :
  Drive growth and profitability across multiple locations.

• Coach & Develop Leaders
  :
  Mentor GMs and sales teams to consistently hit targets.

• Fuel Membership Growth
  :
  Partner with your teams to create and execute winning sales strategies.

• Build High-Performing Teams
  :
  Hire, train, and motivate top talent.

• Own Operations
  :
  Oversee scheduling, payroll accuracy, and day-to-day execution.

• Shape the Culture
  :
  Model a member-first, team-driven, high-energy environment.

• Proven multi-unit leadership experience in fitness, retail, hospitality, or service-based industries.

• A track record of sales growth and team development.

• Strong communication and people leadership skills.

• Business acumen with an analytical, data-driven approach
  .

• A self-starter who thrives on accountability, adaptability, and results.

✅
Career Growth – We’re expanding fast, and we promote from within. Today’s Area Director could be tomorrow’s Regional or Multi-Brand Leader.

✅
Competitive Pay & Benefits – $65K–$95K base, medical/dental/vision, 401(k) with match, PTO, life insurance.

✅
Culture That Cares – We lead with heart and hustle. From charity events to community workouts, you’ll be part of something bigger.

✅
Impact – Your leadership directly transforms lives — members, staff, and your own.

If you’re a sales-focused leader with a passion for people and growth, we want to hear from you. Apply today and help us continue building the strongest fitness and wellness communities in the country.