Sr. Director, Creative - Content, Community & Culture

About Lovesac We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About our Culture At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work.

It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.

About the Role The Senior Director, Creative - Content, Community & Culture is a strategic and creative leader responsible for defining and driving the brand’s entry to lifestyle through a social first content strategy, wholistic channel strategy approach to build fandom, while enhancing the brands relevance through energy driving activities that connect to culture such as partnerships and activations. This leader will build compelling, culturally relevant content based on insights, that inspires new customers to engage with the brand, strengthens brand affinity, drives engagement, and ultimately supports traffic, conversion, and customer loyalty.

This role brings together insights, brand storytelling, social strategy, content creation, community engagement, and activation orchestration – while working closely with creators/influencers, and emerging channels to create a cohesive and differentiated brand experience that compliments Lovesac’s product marketing.

The Senior Director will partner closely with Integrated & Product Marketing, Brand, Creative, E-Commerce, Merchandising, Retail, PR/Communications and external agency partners to translates business priorities and customer insights into high-impact brand moments.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT.Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll DoTurn Insights Into Action Leverage consumer and culture insights to drive brand actions and content strategies to build relevance and engagement.

Define and evolve the social first content strategy that transforms Lovesac into a lifestyle brand.

Establish content pillars, frameworks, editorial calendars, and channel strategies to drive engagement.

Oversee content development across social, editorial, activation, talent, and collabs.

Ensure content consistently reflects the brand voice, visual identity, values, and customer-centric positioning.

Social Media & Community Engagement Own the enterprise social strategy across relevant platforms, including organic and emerging social channels.

Lead strategies that are brand building and grow meaningful engagement, reach, community, and relevance.

Oversee the development of content that balances entertainment & world…