Sales Manager

PRINCIPAL DUTIES & RESPONSIBILITIES

The SM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):

• Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni‑channel, and retail shrink as set by Ulta Beauty for the store.
• Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top‑line sales growth and improve business.
• Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
• Plan and execute in‑store events that deliver an unrivaled guest experience, drive in‑store and brand partner collaboration, and deliver on sales and payroll goals.
• Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
• Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
• Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
• Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.

• Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
• Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
• Create an inclusive environment that inspires and encourages the growth and engagement of associates.
• Support all aspects of associate professional development, including training, providing individualized competency‑based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
• Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
• Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
• Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
• Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
• Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.

• Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
• Adhere to and enforce Ulta Beauty’s dress code.
• Use the company’s scheduling tool as directed to adjust schedules and manage attendance in‑the‑moment during manager‑on‑duty shifts to ensure accurate schedules and reporting.
• Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
• Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
• Execute day‑to‑day inventory…