Senior Manager, FP&A - New Business Initiatives

About Super Ordinary:

Super Ordinary is the leading global Social Commerce and marketplace expert connecting brands, creators, and consumers everywhere. We help brands establish a presence and scale their sales on platforms like Amazon and Tik Tok Shop. We're harnessing the power of short video and live streaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

As the premier partner for today’s most dynamic brands, we drive discovery, expansion and accelerated growth in the ever-evolving landscape of social commerce and the creator economy. Super Ordinary is an established company but with an entrepreneurial/start-up vibe, with a population of 140-150 employees (both in LA and remote across the US).

Super Ordinary is seeking a strategic and commercially minded Senior Manager of Financial Planning & Analysis to serve as the finance partner to our new business initiatives.

This role sits within the Finance organization and serves as both the forecast owner and a strategic advisor to commercial leadership, brand partners, and internal teams. The ideal candidate combines rigorous financial modeling, fluency in marketplace and channel economics, and executive-level communication skills to guide the business through new-channel launches and profitable scaling.

This individual will act as a trusted advisor, ensuring leaders understand what the numbers say, what is driving them, and what to do about it, while aligning cross-functional teams to drive measurable commercial outcomes.

• Own the annual budget, quarterly reforecasts, and monthly close reporting for new business initiatives and emerging channel P&Ls.
• Build and maintain bottoms-up, driver-based revenue models spanning units and velocity, price and promotion, GMV and take rate, affiliate and creator commissions, livestream hours, paid media spend, COGS and freight, returns, and contribution margin.
• Deliver weekly and monthly variance analysis against budget and forecast, with clear commentary on the drivers behind each swing.
• Partner with Accounting on month-end close, accruals, and revenue recognition for marketplace and commission-based revenue streams.
• Maintain reporting packages and dashboards that give leadership a single source of truth on channel performance.
• Manage and organize segmentation reporting for different business lines within the department
• Identify forecast risks and upside, quantify the P&L impact, and flag them before they land.

• Provide financial recommendations to commercial leadership on how to enter, price, and scale new business initiatives and adjacent marketplace channels.
• Build business cases for new business lines, platform launches, brand onboardings, and market expansions, including investment requirements, payback, and margin impact.
• Run project-based financial analysis to provide strategic insights.
• Educate executive and non-finance stakeholders on channel economics, unit margin, and the levers that move profitability, based on the latest trend and updates on different marketplaces.
• Prepare board-and executive-level materials that translate financial results into a clear narrative and recommended actions.

• Partner with the leadership team to evaluate new potential business initiatives — sizing the opportunity, pressure-testing assumptions, and modeling the profitability and cash impacts before commitments are made.
• Conduct monthly and quarterly business reviews assessing performance by brand, channel, and SKU — including retail and DTC sell-through, marketplace fundamentals, trade and…