Manager, Catalog Creator

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The Manager, Creator Catalog supports creator, influencer, and content marketing initiatives across Capitol Records’ Pop/Rock and Urban (Hip-Hop & R&B) catalog artists. This role brings iconic eras, anniversaries, archival moments, reissues, and culturally defining stories to life through strategic, authentic creator partnerships.

Working closely with Digital Marketing leadership and cross-functional teams, the Manager ensures creator content reflects each artist’s legacy while driving discovery and engagement among both long-standing fans and new generations. Managing Pop/Rock and Urban catalogs requires an understanding that creator strategies differ by genre—from storytelling style and platform behavior to cultural context and creator communities—while still laddering up to a cohesive catalog vision.

A general global awareness is important, ensuring creator strategies can scale across markets when appropriate without losing cultural authenticity.

• Lead day-to-day execution of creator and influencer marketing across Pop/Rock and Urban catalog campaigns.
• Identify and source creators whose content aligns organically with each genre—ranging from nostalgia-driven and performance-based storytelling in Pop/Rock to culturally rooted commentary, dance, lifestyle, fashion, education, and production-focused creators in Urban.
• Apply genre-aware thinking when recommending creators, formats, and platforms—recognizing that Pop/Rock and Urban audiences engage with content differently.
• Recommend creators for key territories when campaigns require international amplification.
• Support initiatives tied to anniversaries, classic albums, reissues, remasters, box sets, archival releases, and cultural milestones.

• Manage creator sourcing, outreach, briefings, deliverable tracking, approvals, and ongoing communication.
• Maintain clear, professional communication between creators, internal teams, artist partners, and estates.
• Activate creator content around key release moments, platform trends, cultural conversations, and genre-specific cycles.
• Ensure all creator output aligns with campaign objectives, artist legacy, and broader catalog strategy.

• Use platform analytics, cultural trends, and genre knowledge to identify creators who feel authentic to each campaign.
• Track creator performance across platforms and compile insights for internal teams.
• Identify opportunities to scale high-performing content or optimize underperforming activations.
• Incorporate cross-market insights when evaluating creator effectiveness and reach.

• Collaborate with Catalog and Core label teams across Marketing, Digital, Creative, A&R Research, Production, Revenue, and Commercial to support catalog priorities.
• Support integration of Capitol Records’ broader creator and content networks across Pop/Rock and Urban initiatives.
• Ensure creator content reinforces artist brand, campaign narrative, and long-term catalog positioning.
• Stay aligned with Digital Marketing leadership to ensure execution reflects overall strategy and priorities.

• 3+ years of creator or influencer marketing experience within music, digital media, or adjacent cultural spaces
• Experience working with Pop/Rock and/or Urban (Hip-Hop & R&B) creators strongly preferred
• Strong understanding of creator ecosystems, platform trends, and fan behavior across genres
• Comfort managing relationships with creators, artist teams, estates, and internal partners
• Highly organized, proactive, and able to manage multiple catalog…