Influencer Marketing Manager

HOURGLASS COSMETICS - Influencer Marketing Manager (Hybrid Role)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more.

Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

In this role, you will report to the Senior Director of Social Media and Influencer Marketing and assist with strategy and execution of Hourglass' current and growing influencer marketing program. The ideal candidate will have proven experience in building strategies and creative concepts, identifying and engaging influencers, managing outreach programs, and creating engaging, brand worthy content.

You should have a deep-rooted interest in beauty and lifestyle with the ability to thrive in a fast-paced culture. Success in this role requires a well-rounded knowledge of the influencer and social media landscape, both paid and earned. Moreover, you are data-driven and can transform numbers into stories, on which you will base your strategic decisions.

Experience in community building programs is key, and strong cross-functional communication skills is a must; both verbally and written.

WHAT YOU DO:

• Develop influencer campaign strategies for both paid and earned: from creative concept to influencer selection - all based on data, insights and trends
• Execute influencer campaigns: influencer outreach, negotiation, briefing, contracting, content review
• Lead on talent discovery, building and maintaining influencer relationships within various verticals for earned and paid executions.
• Support global mailer program
• Build and manage community events
• Analyze and report the effectiveness of programs and competitive analysis for key stakeholders utilizing social listening tools such as Creator IQ, Tribe, Traackr, etc.
• Responsible for tracking and maintaining the influencer database to ensure it is up to date
• Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept
• Partner with Social, Paid Media and PR teams to build synergies between our programs
• Manage the affiliate marketing program in partnership with the Digital and eCommerce teams
• Demonstrate ability to think both creatively and critically, willing to think outside the box and challenge the status quo while demonstrating sound judgement in strategic decision making.
• Highly adaptable and able to adjust to changing demands and shifting priorities while coordinating multiple teams and stakeholders simultaneously
• Energetic self-starter with excellent writing and communication skills to formulate and articulate value points to internal & external teams
• Strong attention to detail, highly entrepreneurial, creative, open minded, persistent and highly collaborative, with a passion for and understanding of the influencer/social space and the ability to quickly learn about new technologies and platforms
• Demonstrates ability to think both creatively and critically; willing to think outside the box and challenge the status quo while demonstrating sound judgment in strategic decision-making

YOU'LL LOVE THIS JOB IF:

• You are CREATIVE:
  You are innovative and forward-thinking in your approach and mindset.
• You are highly STRATEGIC:
  You are able to develop creative concepts and vision that support brand and business goals.
• You are extremely ORGANIZED:
  You are not overwhelmed by the thought of tackling multiple tasks at a time.
• You are DETAIL ORIENTED:
  You appreciate the importance of having detailed and precise information.
• You are a strong COMMUNICATOR:
  You are a people person, natural leader and collaborate well with others.
• You are AGILE:
  You adapt well to changing needs and priorities and…