Director, Trade Marketing

ABOUT THE ROLE
Patrick Ta Beauty is looking for a skilled and experienced Director of Trade Marketing to lead and drive the execution of our omnichannel retail strategies across key partners, most notably Sephora, domestically and internationally. This role will own the full trade marketing ecosystem, ensuring every launch, campaign, visual merchandising expression and in-store activation maximizes brand visibility, drives velocity, elevates the equity of the brand and enhances the consumer experience.

The ideal candidate brings deep knowledge of prestige beauty retail, is highly collaborative, and thrives in a fast-paced, entrepreneurial environment. This role will partner closely with Sales, Field, Education, Creative, and Operations to build best-in-class retail strategies that support brand goals across all regions and channels. This role will report to the CMO and will be a key member of the brand marketing team.

ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan.

The brand is rooted in Patrick's decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all - creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winningduoblushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries withpro-inspired innovation that meets consumer-friendly functionality.

ROLES & RESPONSIBILITIES
Retail & Channel Strategy

• An integral part of the annual marketing plan, will develop and execute annual trade marketing strategies across Sephora and key retail partners, ensuring alignment to brand, sales, and category objectives.
• Own the retail marketing calendar and identify key programs to support based on historical performance and industry insight. Key programs include animations, campaigns, sampling, retailer multi-branded campaigns, exclusives, and seasonal stories.
• Primary liaison between Marketing and Sales, partnering to develop retailer-specific launch plans and merchandising strategies that maximize brand visibility and drive business growth.
• Ensure consistency of brand identity across in-store, .com, app, sampling, and CRM touchpoints.

Launch Planning & Campaign Execution

• Lead all go-to-market planning for product launches at Sephora and international retail partners that align with brand strategy, program goals and budget requirements.
• Owner of the campaign toolkit, leading briefing, asset needs and timelines with Creative, VM, Education and Sales. Responsible for releasing toolkits to local markets for every launch and core activation.
• In partnership with Sales, develop compelling retail activation strategies including gondola updates, endcaps, sampling initiatives, Sephora Savings Event exposure, influencer amplification, and Sephora-led campaigns.
• Track, optimize and report performance of promotional moments such as animations, storytelling opportunities, and omni-channel campaigns with retail partners.

Retailer Relationship Management

• Serve as the primary marketing contact for Sephora marketing teams.
• Build strong cross-functional relationships to secure incremental placements, priority pushes, and co-op marketing opportunities.
• Manage retailer co-op budgets, performance reporting, and ROI optimization.
• In collaboration with Sales team, responsible for providing retail partners with timely information on all calendarized programs and how marketing programming will support.
• Lead the development of brand presentations for retailer meetings, as well as regional and strategy meetings on an as-needed basis.

Analytics, Insights & Business Performance

• Evaluate sales results, sampling ROI, and campaign performance by retailer to inform future strategies.
• Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities.
• Build performance recaps and present strategic recommendations to leadership.

Digital, E-Commerce & CRM Support

• Ensure full omni-channel alignment across , PDP strategy, app, paid media, landing pages, and CRM communication.
• Partner with e-commerce teams to optimize conversions through enhanced content, SEO-optimized copy, reviews strategy, shade finders, and launch merchandising.
• Support DTC with retail-aligned messaging when relevant.

Sampling, Education & In-Store Experience

• Lead retailer sampling strategy, including Smart Sampling, Beauty Offers, and targeted programs.
• Partner with Education to ensure…