Associate Director, Brand Partnerships

Job Title Associate Director, Brand Partnerships Job Description

People Inc.'s Media & Entertainment team partners with leading studios, streamers, networks and entertainment brands to connect their biggest releases, franchises and cultural moments with audiences across our portfolio.

In addition to the breadth of People Inc.’s premium brands, the team is anchored by PEOPLE and Entertainment Weekly - industry-defining brands that are the most trusted voices in Hollywood.

We bring premium editorial environments, audience intelligence, custom content, social, experiential, digital and print solutions to build 360 partnerships that drive impact for our partners.

People Inc. is looking for a relationship-driven, entrepreneurial Associate Director, Brand Partnerships with a strong work ethic to join our Los Angeles-based Media & Entertainment team and help grow some of our most important partnerships.

This is a hybrid role based in Los Angeles, with 3 days per week in office.

In this role, you’ll focus on business development, building deep category expertise to forge new partnerships and grow existing business.

Effectively represent the entire People Inc. portfolio to our Financial Services client and agency partners Establish a high profile presence across your accounts Demonstrate high energy and enthusiasm for our products, our sales proposition, and our customers. Grow ad revenue from an identified list of existing Media & Entertainment brand advertisers and prospects Build a robust pipeline of opportunities to exceed your revenue goals Develop deep customer knowledge through research and face to face meetings Continuously grow your M&E category knowledge and the audiences M&E advertisers serve Create winning account plans focused on the largest opportunities and execute plans through effective written, virtual, and in-person communication Meet (and entertain) regularly with client and agency decision makers – 7 meetings per week standard – continually growing your network and building client relationships that lead to growing ad revenue Share customer knowledge and effectively collaborate internally to build media programs that sell Effectively forecast, track and report revenue contribution and performance with our internal tools.

Responsible for maintaining and showing growth on a book of business $2M+ Hybrid 3x a week- (LA) In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Weight % Accountabilities, Actions and Expected Measurable Results 35% — Client & Agency Relationship Building:
Develop strong, trusted relationships with key client and agency stakeholders through regular meetings, entertainment, proactive outreach and thoughtful follow-up. Build a high-profile presence across assigned accounts and continually expand the network of decision-makers and influencers. 25% — Revenue Growth & Opportunity Management:
Drive revenue across assigned accounts by identifying new opportunities, responding to RFPs, developing compelling proposals and closing business. Build and maintain a healthy pipeline that supports both near-term goals and long-term account growth. 20% — Pipeline, Forecasting & Account Management:
Own the day-to-day management of the business, including maintaining accurate pipeline and forecast reporting, tracking deal progress, identifying risks and upside to management, and ensuring clear next steps across all active opportunities. 10% — Internal Collaboration & Leadership Communication:
Partner closely with Marketing, Account Strategy,…