Director Alliances Marketing

Director, Alliance Marketing – IGEL Ready Ecosystem Partners

Location: Fort Lauderdale, Florida |
Team: Global Marketing |
Reports to: VP, Global Marketing

IGEL is redefining secure, managed access to cloud-delivered digital work spaces. As Director of Alliance Marketing for IGEL Ready ecosystem partners, you will lead the global marketing strategy that accelerates joint solution adoption across IGEL’s broad partner ecosystem, which includes leading hardware, software, cloud, and security vendors. This role is critical in shaping how IGEL and its partners jointly position value to enterprise customers and the wider channel community.

Strategic Planning & Leadership

• Own and execute joint strategic marketing plans with IGEL Ready ecosystem partners, aligned to shared revenue, pipeline, and market expansion goals.

• Develop differentiated value propositions that highlight IGEL’s secure endpoint platform and the joint benefits of partner integrations across digital workspace, cloud, security, and AI-driven solutions.

Content & Messaging Development

• Drive the content strategy and production of co-branded messaging, solution briefs, sales enablement tools, videos, social content, and customer success stories that elevate IGEL + partner value.

• Ensure all messaging reinforces IGEL’s leadership in secure, managed access to digital work spaces while supporting partner ecosystem priorities.

Demand Generation & Events

• Lead a portfolio of joint demand generation programs including industry events, IGEL Ready partner activations, webinars, solution round tables, digital campaigns, and initiatives focused on workspace modernization, endpoint security, and AI readiness.

• Provide high-quality program management to ensure initiatives launch on time, on budget, and with measurable impact on pipeline and partner engagement.

Budget, Co-Marketing, & Measurement

• Secure and manage co-marketing investments from IGEL Ready ecosystem partners, ensuring joint programs are co-funded to the greatest extent possible. This role carries direct responsibility for driving partner sponsor ships and financial participation in demand generation, events, and content initiatives.

• Oversee program-level budgets, forecasting, ROI analysis, and performance reporting to ensure all co-marketed initiatives deliver measurable impact on awareness, engagement, and pipeline.

• Success in this role will be measured in part by the volume, consistency, and effectiveness of partner co-marketing contributions secured throughout the year.

Brand Visibility & Awareness

• Increase visibility of IGEL + partner solutions through integrated marketing tactics such as social media, advertising, podcasts, public relations, and the development of co-branded assets.

• Align all content with IGEL brand guidelines and IGEL Ready partner marketing requirements.

Cross-Functional Influence & Relationship Building

• Build and maintain strong, strategic relationships with marketing and product teams across IGEL Ready ecosystem partners to identify and execute high-impact co-marketing opportunities.

• Partner closely with IGEL field marketing, channel, product, and sales teams to ensure joint initiatives are orchestrated and executed globally.

• Support partner-related sales kickoffs, enablement events, and ecosystem gatherings.

• Drive IGEL’s inclusion in partner-led go-to-market initiatives—including presence in ecosystem partners’ trade show booths, digital campaigns, solution showcases, field events, and sales enablement programs—to ensure IGEL is prominently represented across the partner ecosystem.

Culture & Leadership

• Uphold IGEL’s culture of integrity, collaboration, and accountability.

• Model professionalism and a customer-first approach across all internal and external engagements.

Experience & Expertise

• 10+ years of integrated B2B marketing experience, preferably within enterprise software, cloud services, cybersecurity, digital workspace solutions, or adjacent technology sectors.

• Extensive experience leading partner or alliance marketing initiatives with major technology ecosystem partners.

• Proven track record designing and executing…