Sr. Manager, Digital Strategy & Optimization

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. With more than 20 years in Fin Tech, we’ve grown from start-up to industry leader by innovating, simplifying, and valuing people. We are a subsidiary of PROG Holdings (NYSE: PRG), a Fin Tech holding company with three business segments:
Progressive Leasing, Purchasing Power (a leading employee purchase program for consumer products and services using payroll deduction), and Four, a Buy Now Pay Later  (BNPL) platform. We are currently hiring a Sr. Manager, Digital Strategy & Optimization to lead marketing measurement, analytics, and web optimization across multiple subsidiaries. This is a high-impact, largely greenfield role responsible for architecting multi-touch attribution infrastructure, owning performance reporting at all levels, and translating complex data into clear strategic recommendations for VP and C-suite leadership.

The right candidate will bring both the technical depth to build from scratch and the leadership presence to drive adoption across teams and brands.

PROG is dedicated to providing people with opportunity; opportunity for inclusive collaboration, opportunity for innovation, and opportunity for development.

A leading Fin Tech company that thrives on innovation and data-driven decision-making. We build measurement systems that matter, invest in greenfield capabilities, and trust our people to architect solutions from the ground up. Across our family of subsidiaries — Progressive, Purchasing Power, and Four — we move fast, think strategically, and hold ourselves accountable to measurable outcomes. We are entrepreneurs and technologists united by a commitment to doing the right thing.

A marketing analytics leader with deep technical expertise and a builder's mindset. You thrive in ambiguous, greenfield environments where the infrastructure doesn't yet exist and the opportunity to define it is exactly what excites you. You can architect a multi-touch attribution model in the morning and present findings to the C-suite in the afternoon. You speak fluently in ROAS, CPA, incrementality lift, and GA4 — and you know the difference between platform-reported performance and what's actually happening.

• Drive department culture grounded in rigorous measurement, intellectual curiosity, and clear communication of findings to non-technical stakeholders
• Partner with VP-level and C-suite leaders on strategic decisions, translating outputs into actionable recommendations
• Build and own the marketing measurement strategy across multiple subsidiaries — a largely new capability being stood up from scratch
• Architect and implement a multi-touch attribution model that connects paid media investment across channels to conversion events and funded revenue
• Design incrementality testing programs to isolate true paid media lift from organic baseline, in close partnership with the media agency and internal data science and analytics
• Own ROAS, CPA, and CPL reporting at the channel, campaign, and audience level — with the rigor to reconcile platform-reported numbers against measured outcomes
• Build performance projection models and forward-looking forecasts that inform quarterly budget allocation and senior leadership strategy sessions
• Own GA4 implementation, governance, and reporting across multiple subsidiary web properties
• Manage Heap Analytics for behavioral tracking, funnel analysis, and product-to-marketing attribution
• Own Google Tag Manager across all managed properties — data layer standards, tag governance, QA processes, and deployment coordination with engineering
• Ensure instrumentation is consistent, accurate, and actionable across desktop and mobile surfaces
• Own pixel strategy across paid media platforms — Meta, Google, Tik Tok, and programmatic — including server-side tagging, conversion event governance, and cross-platform QA
• Define and enforce pixel implementation standards across subsidiaries to ensure measurement consistency
• Audit and resolve discrepancies between ad platform attribution and internal Snowflake data
• Own marketing-facing data in…