SVP, Experience Strategy

Agency:

Propeller

Strategy and Planning

Account Planning and Brand Planning

Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists and the power of the Omnicom Health ecosystem behind us - we blend scale and resources with a culture defined by grit, passion, and authenticity.

Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M's Best Places to Work in 2025, as well as awarded for by Digi Day for excellence in onboarding and best workplaces for working parents.

If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

SVP, Experience Strategy

Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists and the power of the Omnicom Health ecosystem behind us - we blend scale and resources with a culture defined by grit, passion, and authenticity.

Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M's Best Places to Work in 2025, as well as awarded by Digi Day for excellence in onboarding and best workplaces for working parents.

If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

The SVP, Experience Strategist is a senior leader for key accounts and oversees a group of experience strategists, shaping modern customer-centric approaches that drive measurable impact. This role serves as an advisor to clients and internal teams,connecting brand strategy and experience strategy with AI, data, and emerging digital capabilities to drive meaningful outcomes in healthcare.

Experience strategy expertise & client oversight

Serve as a senior strategic advisor to clients, framing how data, AI, and experience strategy come together to drive business and brand impact

Lead the story development of executive presentations and workshops that translate complex insights and AI-enabled opportunities into clear strategic direction

Influence client roadmaps, investment decisions, and innovation pipelines based on evidence and forward-looking insights

Insight, research & measurement leadership

Oversee the integration of research, behavioral data, and performance analytics into cohesive strategic platforms and experience roadmaps

Partner with senior marketers (including analytics and media leaders) to define measurement frameworks, learning agendas, and optimization plans

Guide teams in interpreting data, turning findings into prioritized actions

AI, data & innovationleadership

Evaluate AI-powered solutions and emerging capabilities to strengthen digital, experience, and innovation offerings for Propeller and its clients

Integrateagentic ways of workinginto client recommendations and internal workflows to improve efficiency, scalability, and performance

Drive forwardemerging tech, AI, and innovation relevant to healthcare marketing to inform and influence client strategies and product roadmaps

Collaboration, team management & culture

Mentor and upskill mid-level experience strategists in modern solutions and best practice implementation

Champion integrated ways of working across Creative, Media, UX, Technology, and Analytics to ensurestrategyisembedded from briefing through optimization

Help shape team standards, methodologies, and case studies that elevate Propeller's capabilities