Sr. Global Market Manager, Molecular

This position follows a hybrid work schedule. The selected candidate will be expected to report onsite to one of our three office locations in Salt Lake City, Raleigh/Durham or St. Louis 2-3 days/week.

The Sr. Global Market Manager leads global on market strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly cross functional role partners closely with Product Marketing, Mar Com, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define on market strategy, align priorities, and execute global go to market plans.

Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle—from pre launch readiness through on market growth and discontinuation. The Sr. Global Market Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution and consistent global brand presence.

A key contributor of expertise in customer segments, clinical workflows, and market behavior, this role provides cross functional leadership to optimize performance, improve product availability, manage backorders, and drive adoption across laboratory and point of care segments. Through data driven market management, disciplined VOC engagement, and coordinated global regional alignment, the Sr. Global Market Manager ensures sustained market growth, successful launches, and a unified global marketing strategy.

• Define on market strategy (place, promotion, and price)
• Analyze market trends, competitive landscape, and customer needs to guide on market strategy
• Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
• Contribute to long term strategic planning and revenue forecasting for existing and upcoming products

• Lead product commercialization from pre launch through discontinuation
• Provide insights on packaging and manufacturing changes for on market products
• Ensure alignment between Product Management priorities and market requirements
• Support communication and management of Quality issues for on market products
• Drive upgrading of the installed base
• Attend S&OP meetings to ensure product availability
• Manage backorders and product allocation

• Gather and synthesize customer feedback and market research to drive launches and on market performance
• Monitor evolving customer needs and global competitive dynamics
• Collaborate with Market Research and Medical Affairs to gather key customer insights
• Stay current on market developments and marketing best practices in the diagnostics industry

• Lead and coordinate across Supply Chain, Mar Com, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
• Align global and regional teams on priorities and execution plans
• Coordinate with Integrated Solutions and Microbiology for aligned on market strategies
• Provide essential product expertise when needed

• Develop global launch strategies and toolkits for new products
• Coordinate with regional marketing teams for consistent messaging and positioning
• Finalize pricing strategies and promotional plans
• Execute the global go to market process for new product launches
• Collaborate with Product Management to initiate pre launch activities

• Track global business performance (sales, market share, adoption)
• Analyze KPIs and adjust strategies to maximize growth

• Communicate regularly with Product Management and Global Marketing Communications to stay aligned
• Participate in the development of integrated on market strategies and overall Franchise Strategy
• Drive cross functional alignment for a consistent and unified voice in the market

• Develop marketing collateral, messaging frameworks, and competitive positioning guides
• Provide expertise to GCOE for training and resources for regional marketing and sales teams
• Guide regions on key market developments and competitive events
• Support regions with strategic customers
• Monitor regional needs and drive prioritized support for success
• Perform all work in compliance with company quality procedures and standards.
• Perform other duties as assigned.

• Bachelor's degree required. Preferred areas of study include Marketing, Business, Life Sciences, Healthcare, Biology, Microbiology, Molecular Biology, Biochemistry, Biomedical Engineering.
• 7+ years of experience in marketing or related commercial functions, including product management, market…