Field Sales Manager

Field Sales Manager

SnugZ USA is an innovative and thriving Top 40 promotional products supplier based out of Salt Lake City, Utah. Founded in 1989, SnugZ is the leading provider of Everyday products including branded lanyards, table throws, retractable banners, back drops, flags, floor mats, personal and health care, drinkware, bags, accessories, custom full color wearables (socks, shirt, PJs), office, journals, writing instruments, tech, houseware, games, gifts, outdoor, mints, leather goods and aromatherapy in the promotional products industry.

SnugZ core values are:
Work Like Crazy, Care Passionately, Think Big and Do What's Right.

Purpose & Scope of Position

The Field Sales Manager leads the performance, development, and execution of SnugZ's Outside Sales team. This role exists to maximize territory performance by building exceptional sales talent, strengthening distributor relationships, improving sales execution, and creating a culture of coaching, accountability, and continuous improvement.

Who We're Looking For

We're looking for a leader who develops people, drives performance, and leads with accountability. They understand that sustainable sales growth comes from building confident Territory Representatives, strengthening distributor relationships, and executing with discipline.

Key Responsibilities

Sales Leadership, Performance & Accountability

• Recruit, hire, onboard, coach, develop, and retain top sales talent.
• Establish clear performance expectations and hold Territory Representatives accountable for achieving sales goals, executing territory plans, and delivering consistent results.
• Adapt leadership style to the needs of each representative, providing coaching, guidance, or autonomy as appropriate.
• Travel regularly with Territory Representatives to strengthen selling effectiveness, reinforce best practices, identify opportunities, and provide meaningful feedback.
• Create a culture where accountability, ownership, collaboration, and continuous improvement are expected at every level.
• Use business metrics and CRM data to evaluate performance, identify trends, and make informed decisions that improve team effectiveness.
• Address performance concerns promptly while recognizing and celebrating exceptional results.

Sales Strategy & Business Growth

• Partner with the VP of Sales to develop and execute annual sales strategies and quarterly Wildly Important Goals (WIGs).
• Identify opportunities to grow existing distributor partnerships while expanding business within targeted markets.
• Coach Territory Representatives on strategic account planning, opportunity management, negotiation, and consultative selling.
• Analyze sales trends, territory performance, market conditions, and competitive activity to identify opportunities for continuous improvement.
• Improve forecasting accuracy by ensuring disciplined pipeline management and consistent sales planning across all territories.
• Recommend pricing strategies, promotional initiatives, and product opportunities based on customer feedback, market trends, and business objectives.

Customer Partnership

• Partner with Territory Representatives during customer visits to strengthen strategic relationships and support key business opportunities.
• Assist with complex negotiations, business reviews, and high-impact customer meetings.
• Help resolve escalated customer concerns while balancing customer satisfaction with sound business decisions.
• Champion the voice of the distributor by sharing customer insights and identifying opportunities to improve products, services, and internal processes.
• Collaborate with Customer Experience, Marketing, Merchandising, Product Development, and Operations to ensure a seamless and differentiated customer experience.

Organizational Leadership

• Lead recruiting, interviewing, hiring, onboarding, and succession planning for the Outside Sales organization.
• Evaluate territory alignment and recommend organizational changes that maximize market opportunity and sales effectiveness.
• Manage departmental budgets and approve pricing, discounts, and goodwill requests within established company guidelines.
• Influence product development, pricing strategies, and business initiatives by providing market intelligence and customer insights.
• Partner with executive leadership to identify opportunities that improve sales effectiveness, operational efficiency, and long-term organizational growth.
• Represent SnugZ's Core Values-Care Passionately, Work Like Crazy, Think Big, and Do What's Right-through every interaction with employees, distributors, and business partners.

Experience & Qualifications

Required Experience

• Five (5)+ years of progressive sales leadership experience leading high-performing field sales teams in a B2B environment.
• Demonstrated success driving revenue growth through strategic sales leadership, territory management, and team development.
• Experience leading geographically dispersed sales teams with varying levels of experience and performance.
• Proven ability to develop and execute sales…