Performance Marketing Specialist

About Educate 360

Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.

Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.

We’re looking for a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs across Educate 360’s portfolio of brands.

This role will have a strong focus on paid media while also supporting email and lifecycle marketing, testing, reporting, and conversion optimization. The ideal candidate is a hands‑on marketer who is comfortable managing campaigns, analyzing performance, identifying opportunities for improvement, and turning strategy into effective marketing programs that drive leads and revenue.

• Manage the day-to-day execution and optimization of paid digital campaigns across Google Ads and other advertising platforms, including paid social
• Build and launch campaigns aligned with established business objectives, budgets, audiences, offers, and marketing strategies
• Monitor campaign pacing and performance, analyze keywords, search terms, audiences, placements, and creative, and implement optimizations to improve results
• Build, QA, schedule, and deploy email campaigns supporting promotions, products, webinars, lead generation, and lifecycle marketing initiatives
• Support email audience segmentation, list management, suppression criteria, campaign tracking, and optimization
• Develop and execute A/B tests across paid media, email, messaging, creative, audiences, offers, and landing page experiences
• Analyze cross-channel performance and translate data into actionable recommendations that improve leads, conversions, revenue, CPA, and ROAS
• Develop and maintain recurring performance reports and dashboards that connect marketing activity to business outcomes
• Maintain campaign tracking standards, including UTMs and conversion tracking, and assist with troubleshooting measurement issues
• Partner with content, creative, SEO, CRO, web, marketing operations, and other teams to coordinate campaigns and improve performance
• Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance

• 3–5 years of hands‑on digital or performance marketing experience
• Demonstrated experience building, managing, and optimizing paid media campaigns, with strong working knowledge of Google Ads
• Experience building and deploying email campaigns within an email service provider, CRM, or marketing automation platform
• Strong understanding of digital marketing metrics including CPA, ROAS, CPC, CTR, conversion rate, lead volume, and revenue
• Experience using web analytics and reporting tools such as Google Analytics
• Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations
• Experience with campaign testing and optimization
• Strong attention to detail, organizational skills, and ability to manage multiple campaigns and priorities simultaneously
• Ability to work independently within established strategies while proactively identifying opportunities for improvement

• Experience with Meta Ads, Linked In…