Media Executive - Wlfi

Gray Media is a multimedia company headquartered in Atlanta, Georgia.

WLFI (News 18) is a CBS affiliate station serving the Lafayette-West Lafayette area.

Multi-Media Account Executive to connect local businesses with audiences in Greater Lafayette & beyond.

• Implement strategies to consistently grow revenue and exceed monthly and quarterly revenue goals.
• Develop client relationships & handle clients at various stages in the sales cycle, including account updates, weekly projections, and forecast of future advertising.
• Understand media landscape and digital marketing strategies.
• Generate packages & create oral and written presentations.
• Make face-to-face sales visits.
• Monitor accounts receivable.
• Establish and maintain good relationships with buyers and clients.
• Collaborate with internal teams, including sales management, creative services, and traffic, to ensure seamless campaign execution.
• Research, analyze, and monitor competitive media for new leads.
• Maintain accurate records of sales activities and client interactions in the CRM system.
• Attend client meetings and industry events.

• Outgoing personality and a passion for helping local businesses grow.
• Self-motivated.
• Sales-related experience preferred.
• Excellent public relations skills.
• Computer proficient.
• Valid driver’s license with reliable vehicle, state-mandated insurance, acceptable driving record.
• Ability to pass a background check.

Starting salary DOE, $30,000 – $40,000 per year (draw plus unlimited commission potential).

Mon – Fri (or at manager's discretion).

• Comprehensive medical (Rx), dental, vision coverage.
• Health Savings Account with company contributions.
• Flexible Spending Account.
• Employer-paid life and disability benefits.
• Paid parental leave benefits.
• Adoption and surrogacy benefits.
• 401(k) plan, including matching and profit-sharing contributions.
• Employee Assistance Program.
• Voluntary benefits (hospital indemnity, critical illness, accident insurance, supplemental life insurance).
• Paid time off, including relocation PTO.
• Focus on Caring.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Gray Media complies with applicable state and local laws governing nondiscrimination.

Gray Media is a drug‑free company.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, review the Know Your Rights notice from the Department of Labor.