Asset Protection Specialist

The Role

At Green Thumb Industries, we believe the first impression is everything and that starts with you. As an Asset Protection Specialist (APS), you are not just a security presence; you are the warm, welcoming face of the dispensary and a key part of creating an elevated, friendly, concierge-style experience for our guests. This role is ideal for individuals who enjoy connecting with others, maintaining physical readiness to act with urgency, and ensuring everyone feels safe, respected, and cared for.

This is not your traditional security role. It's a dynamic blend of hospitality, customer service, and safety leadership, designed to enhance both the customer journey and team member experience. Asset Protection Specialists are active, professional, and approachable stewards of our culture, safety, and brand values.

• Be the first smiling face our guests see – greet all visitors with warmth and positivity.
• Manage check‑in with professionalism and efficiency while upholding compliance standards.
• Set the vibe from the moment customers enter our doors.
• Provide basic concierge-level support: answer common questions and direct traffic.

• Serve as a visible, approachable, and responsive presence to deter incidents and ensure a calm and orderly environment.
• Monitor various areas of the premises, including store entry/exit and site perimeters, to ensure safety, comfort, and compliance.
• De‑escalate situations with empathy, tact, and clear communication.
• Support team members and store operations in matters of safety, cleanliness, compliance, and guest flow by escorting customers and visitors while remaining alert and mobile.
• Report and respond appropriately and urgently to any safety, security, or compliance incidents.
• Support emergency procedures and preparedness, including fire, evacuation, or weather response.
• Conduct visual inspections and checks per SOPs to maintain a secure and hazard‑free environment.

• Foster strong relationships and mutual trust with store teams, leadership, and customers.
• Share insights on guest interactions, safety concerns, and security risks with transparency and discretion.
• Support training of new APS team members to model warm, professional, and compliant behavior.
• Other duties as assigned.

• At least one year of customer‑facing or concierge experience strongly preferred.
• Familiarity with POS systems and/or compliance technology preferred.
• Security, military, or law enforcement experience is a plus when paired with a strong commitment to guest‑first, hospitality‑focused service.
• Meeting the scheduling and availability requirements (i.e., ability to work a schedule inclusive of varying shifts such as mornings, days, nights, and weekends) to meet business needs.
• Reliable, responsible, and dependable attendance.
• Pass all required background checks including state‑specific cannabis employment requirements.
• Possess a valid driver’s license or state .
• Must be 21 years or older and meet all state‑specific cannabis employment requirements.
• Must remain compliant with all legal or company regulations for working in the cannabis industry.

• Ability to remain alert and responsive during extended periods of time.
• Move around the dispensary to fulfill work assignments and assist patients and/or customers in various locations.
• Remain in a stationary position, if required, to meet the needs of the business.
• Conversational and communication skills with individuals and groups.
• Operate point‑of‑sale system, computer, and other office productivity machinery for word processing, database management, spreadsheet applications, and email.
• Inspect and receive detailed information such as patients’ or customers’ dates of birth, order information, or inquiries.
• Move inventory and materials weighing up to 30 pounds independently.
• Position self to move inventory and materials in storage areas.
• Comfortable standing or walking for extended periods, up to the duration of a scheduled shift or workday, working both indoors and outdoors.
• Asset Protection Specialists are expected to maintain a visible…