Senior Director, Content & Creative Services

Description

Jewish Federation of Palm Beach County is a 501(c)3 nonprofit that mobilizes the community to care for those in need, activate Jewish life, safeguard the people of Israel, and combat antisemitism and hatred locally and in more than 70 countries worldwide. Each year, Federation engages thousands of donors and volunteers to generate tens of millions of dollars in philanthropic support, sustaining a network that delivers critical services, builds community, and responds to urgent challenges.

Staff play a direct role in advancing this work across the Palm Beaches and beyond.

The Senior Director of Creative Services & Content is a strategic and hands‑on leader responsible for bringing the Federation’s brand to life by shaping and executing the organization’s visual identity, storytelling, and content strategy. This role oversees the development and quality of compelling, mission‑aligned creative and content across all channels including digital, print, social, events, and fundraising campaigns to drive engagement, brand consistency, and organizational impact.

• Define Federation’s core story by developing clear, compelling content that explains our mission, impact, and urgency.
• Shape brand identity by setting and protecting the organization’s voice, look, and visual standards across all creative work.
• Drive creative direction by shaping the concepts for major campaigns and guiding the visual work to ensure strong, consistent execution across organizational priorities.
• Develop a multi‑channel content strategy across print, digital, email, social media, and web platforms, aligned with organizational goals and audience needs.
• Partner with the CMO to build the core messaging strategy, stories, and cases for support that guide how we talk to key audiences and support fundraising and strategic goals.
• Plan the content strategy by mapping out what stories we tell and when we tell them using a content calendar and long‑range storytelling strategy to guide the work.
• Oversee the workflow for creating print materials, ensuring ads, brochures, publications, and PR pieces are written, edited, designed, and produced correctly and on time.
• Partner with the Sr. Director of Digital & Database Marketing to ensure the digital landscape reflects the same brand, messaging, and story direction as our print materials.
• Use data to refine content by reviewing performance and adjusting creative, content and channel approaches.

• Oversee all creative production by managing design, copywriting, photography, video storytelling, and print production to ensure every asset is high‑quality and aligned with organizational goals.
• Ensure on‑time, on‑brand delivery by working closely with the team to keep projects moving, maintain brand standards, and meet deadlines across channels.
• Set and enforce editorial and production standards by establishing clear workflows, quality benchmarks, and performance metrics that support timely, and accurate deliverables.
• Implement best practices in content creation by guiding the team in strong creative development, video and photo production, and graphic/print design.
• Maintain brand consistency by working collaboratively across the organization to ensure all creative assets adhere to identity, voice, and visual standards.

• Set the creative vision for fundraising by defining the ideas, themes, and visual direction that guide campaigns, events, and donor communications.
• Create fundraising materials by producing appeals, presentations, reports, and event pieces that clearly explain the need and inspire donors to give.
• Strengthen donor engagement through storytelling by ensuring all narratives highlight mission, impact, and urgency in ways that deepen connection and support revenue growth.
• Support leadership communications, including speeches, remarks, and talking points, that advance organizational priorities and reinforce key fundraising messages.

• Lead and mentor a multidisciplinary team by providing clear direction,…