Digital Marketing Manager - South Florida!

Overview

Digital Marketing Manager - South Florida

A growing data insights and research organization is seeking a results-driven Digital Marketing Manager to lead paid media and digital acquisition efforts. This role owns the strategy and execution of performance marketing campaigns, with a strong focus on paid search, paid social, SEO research, and conversion optimization to drive qualified leads and pipeline growth.

• Plan, execute, and optimize paid campaigns across Google Ads, Linked In Ads, and other digital channels
• Own audience targeting, budget allocation, bidding strategies, and creative testing
• Manage SEM programs including keyword research, ad copy optimization, and retargeting
• Conduct SEO and competitive research using SEMrush
• Partner with internal teams to optimize landing pages, funnels, and conversion rates
• Track performance in GA4 and dashboards; deliver actionable insights and reporting
• Collaborate closely with Sales to align campaigns with lead quality and pipeline goals

• 3+ years of experience in digital, performance, or growth marketing
• Hands-on experience managing paid media budgets and optimizing campaigns
• Strong knowledge of Google Ads, GA4, SEMrush, and conversion tracking
• Experience optimizing landing pages and marketing funnels
• B2B, SaaS, data, research, or professional services marketing experience
• Linked In Campaign Manager, retargeting, and attribution tools (GTM, Looker Studio)
• CRM and marketing automation experience (Hub Spot, Salesforce)

For immediate consideration, please reach out directly to Kelly Lucey at