Web UX & Performance Product Manager

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SRO, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

The Product Owner, Website UX & Performance owns the intake, business requirements, prioritization, and delivery of all Marketing and Operations driven web enhancements across SROA Capital, Storage Rentals of America, and UK Kangaroo websites. This role serves as the central coordination across marketing, operational & UK stakeholders, and IT/technology teams to ensure clarity, alignment, and implementation of web initiatives.

Operating within the Marketing organization and reporting to the Director, Web & SEO, this role is accountable for tracking & managing website enhancement initiatives, enforcing intake processes & standards, defining clear business requirements, managing priorities, tracking development & UAT (user acceptance testing) progress, and coordinating delivery to support marketing & operational needs, user experience (UX) improvements, and SEO and sales conversion rate (CVR) performance.

• Serve as the single point of intake for all Marketing and Operations related web enhancement requests using , with IT delivery & implementation tracked through Jira.
• Design, enforce, and continuously improve request intake processes, ensuring requests include clear objectives, scope, UX/UI & feature/functional requirements, dependencies, and success criteria.
• Translate the business needs from the Marketing and Operations areas into well-defined, prioritized, and executable work items in collaboration with Operations and IT/Technology PMO (Project Management Office) and Development teams. Clearly communicate business goals and requirements and manage requests through IT’s technical requirements review process (eg, Pre-grooming and Grooming sessions), which will help produce accurate development and delivery estimates.
• Maintain and groom prioritized web enhancements aligned to Marketing roadmaps, Operational needs, stakeholder feedback, and business priorities.
• Facilitate trade-off discussions when urgent or conflicting requests arise, making prioritization decisions transparent and aligned with business impact.
• Own delivery timelines and sequencing of work, proactively communicating risks, dependencies, and changes.

• Oversee day-to-day execution of website updates and enhancements, ensuring content, design, and functionality meet performance, usability, and quality standards.
• Partner with IT PMO, developers, designers, and third-party vendors to implement new features, resolve technical issues, improve site performance, and ensure successful delivery.
• Ensure mobile-first, SEO-friendly functionality, including page speed, navigation, and accessibility best practices.
• Support marketing campaigns, product launches, and content initiatives by coordinating timely and accurate web execution.

• Act as the accountable owner of communication between Marketing teams, Operational business stakeholders, and IT PMO, Development & Delivery areas.
• Partner closely with Marketing and Operations to scope and plan web-related work.
• Lead sprint planning, backlog refinement, standups, and retrospectives with development teams.
• Reduce rework and delivery friction by ensuring requirements are clear, expectations are aligned, and feedback loops are efficient.
• Manage relationships with third-party vendors and developers, ensuring quality delivery and adherence to timelines.

• Coordinate implementation of landing pages, lead capture forms, and other digital assets supporting marketing and investor engagement.
• Own intake and coordination for website experimentation efforts, including A/B tests and personalization initiatives, ensuring proper documentation and QA.
• Partner with analytics and marketing teams to validate tracking, tagging, and data integrity prior to launches.
• Identify UI and UX improvement opportunities based on feedback and performance data and collaborate with designers to enhance usability and engagement.