Digital Marketing Manager; Hybrid, West Palm , Florida

Overview

Digital Marketing Manager (Hybrid, West Palm Beach, Florida) Our client is a successful technology and media company located in West Palm Beach, Florida, and they are seeking a 3+ year digital marketing professional to join their team.

• Plan, execute, and optimize paid digital campaigns across Google Ads, Linked In Ads, and other paid channels
• Own targeting strategy, budget allocation, bid management, and creative testing to improve CTR, CVR, CPL, CAC, and lead quality
• Build and manage search, display, and retargeting campaigns; conduct keyword research, ad copy optimization, and Quality Score improvement
• Use SEMrush for keyword research, competitive analysis, and SEO opportunity identification; support SEO-informed content and landing page strategy
• Collaborate with marketing and product teams to optimize landing pages, funnels, and conversion rates through A/B testing and UX improvements
• Track and report performance using GA4, Looker Studio, and related tools; ensure accurate attribution via Google Tag Manager and CRM integration
• Partner cross-functionally with Sales, content, and design teams to align campaigns with pipeline, lead quality, and growth objectives

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
• 3+ years of experience in digital, performance, or demand generation marketing
• Hands-on experience managing paid media budgets and optimizing campaign performance directed at consumers
• Strong working knowledge of Google Ads, SEMrush, GA4, and conversion tracking
• Strong analytical skills with the ability to translate data into actionable insights
• Experience developing and optimizing marketing funnels and landing pages

• Experience marketing data/analytics, SaaS, or consulting solutions
• Experience with Linked In Campaign Manager and retargeting strategies
• Familiarity with CRM and marketing automation platforms (e.g., Hub Spot, Salesforce)
• Experience with Google Tag Manager, Looker Studio, and attribution modeling
• Strong copywriting, messaging, and experimentation skills

This is a full-time opportunity that is offering a strong compensation package. If you’re interested in the Digital Marketing Manager role, please submit your resume to Hali Siegel at