Digital Marketing Manager

Responsibilities

• Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners.
• Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing.
• Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates.
• Track and report performance across platforms including Salesforce Campaigns.
• Plan and manage Google Ads, retargeting, and paid social campaigns (Linked In, Meta, You Tube) to drive qualified leads.
• Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, Word Press, and Power BI.
• Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications.
• Oversee content and performance of our Word Press site to ensure seamless UX and strong SEO.

• 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services
• Proficient in Salesforce Marketing Cloud, CRM integration, SQL, Am Script
• Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social
• Strong grasp of data privacy laws and compliance
• Highly analytical with proven ability to optimize based on performance data

• Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
• Experience with music royalties, creator economy, or referral programs
• Working knowledge of HTML/CSS, SQL, AmScript, and Power BI

• excellent base pay with discretionary bonus
• 401k with a match
• outstanding medical, dental and vision plans
• paid time off
• modern new office space in an eco-friendly building
• health insurance
• dental insurance
• tax deferred retirement plans