SEO​/AI Search Manager

Position Status

Full-Time

Remote – U.S.

-based

40 hours/week, 8AM–5PM EST/CST, 7AM-4PM MST/PST

Marketing Director, Office Manager or President

THAT Agency is a performance-driven digital marketing agency originally founded in West Palm Beach, Florida—now operating fully remotely across the U.S. We specialize in multi-dimensional digital content strategies that drive measurable growth and support the key business goals of our clients. Our collaborative approach is rooted in transparency, accountability, and long‑term partnership. We don’t just execute campaigns—we help brands grow by aligning strategy with performance and delivering results that matter.

We are seeking an experienced and forward‑looking SEO & AI Search Manager to lead organic and AI‑driven search strategy across a diverse client portfolio. This role blends tactical execution, team leadership, and performance accountability across both traditional search engines and emerging AI answer engines. The SEO & AI Search Manager will own visibility strategy end‑to‑end: keyword and entity research, content optimisation, technical audits, AI citation analysis, reporting infrastructure, and team workflows.

As search evolves from ten blue links to AI‑generated answers, this role is responsible for ensuring our clients are visible, cited, and trusted across every surface that matters:
Google, Bing, ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. You will collaborate closely with account managers, content writers, web developers, and the broader marketing team to deliver cohesive, future‑ready search strategies.

• Develop and oversee holistic SEO strategies aligned with client business goals and KPIs across both traditional and AI‑driven search.
• Guide keyword research, entity mapping, topic cluster creation, and optimisation plans for blogs, landing pages, and pillar content.
• Identify new opportunities for organic growth through competitor audits, performance data, and trend analysis.
• Oversee on‑page and off‑page SEO execution, including content updates, internal linking, technical SEO, and link building.
• Build topical authority and entity associations that perform across both crawler‑based search and LLM‑based discovery.

• Develop and execute AEO, AIO, GEO and ASO strategies to improve client visibility and citation rates across AI answer engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
• Conduct AI citation audits and brand visibility analyses using AEO grading tools, Brand Radar, and structured prompt testing.
• Optimize content structure, schema, and entity markup to improve AI extractability, semantic clarity, and citation likelihood.
• Develop content frameworks that perform across both traditional SERPs and generative answer surfaces, including structured Q&A formats, first‑person source content, statistics, and citation‑worthy data.
• Monitor share of voice in AI‑generated responses and identify competitive gaps and opportunity areas.
• Translate AI search insights into actionable recommendations for content, digital PR, and broader marketing strategy.
• Stay current with the rapidly evolving AI search landscape and document new best practices for the team.

• Assign and manage SEO and AI search tasks across internal team members and external vendors.
• Review and approve deliverables, including keyword maps, content briefs, on‑page recommendations, and AI visibility reports.
• Lead internal SEO and AI search check‑ins, and contribute to broader campaign planning with account and content teams.
• Ensure process consistency across clients and maintain quality control of all search‑related deliverables via monthly / quarterly audits.

• Perform and delegate technical audits for site performance, crawlability, schema markup, and site speed.
• Oversee setup and maintenance of GA4, Google Search Console, Google Tag Manager, and Bing Webmaster Tools.
• Configure and manage AI crawler access (GPTBot, Perplexity Bot,…