Digital Campaign Manager

PATHOS is a full-stack marketing agency based in downtown West Palm Beach, specializing in brand development and growth across physical and digital spaces. We deliver end-to-end media solutions through a comprehensive suite of advisory, creative, web, video, and media services, helping clients from local startups to national organizations amplify their brand with industry-leading talent and technology.

The Digital Campaign Manager is responsible for the end-to-end execution and management of digital campaigns across PATHOS’ portfolio of clients, translating media strategies and client objectives into well-executed, measurable campaigns. This role requires strong attention to detail, analytical thinking, and ownership throughout the campaign lifecycle.

Working closely with the Head of Media + Digital Marketing, Senior Media Strategists, and other cross-functional team members, this role manages campaigns across paid search, paid social, programmatic media, and OTA/travel platforms. Responsibilities span campaign and client onboarding, setup, tracking, pacing, optimization, reporting, and performance analysis. The Digital Campaign Manager uses data and platform insights to inform optimizations and help ensure campaigns are delivering against established goals and KPIs.

The ideal candidate has broad digital advertising experience with strong paid search and performance marketing expertise. They are highly comfortable working hands-on across platforms, analyzing performance, troubleshooting issues, and identifying opportunities for improvement. They are naturally curious, self-directed, and confident taking ownership of challenges and finding solutions independently.

Key Responsibilities

Campaign Development and Management

• Manage digital campaigns from setup and launch through optimization and reporting.
• Build, manage, and optimize paid search campaigns in Google Ads, including structure, targeting, bidding, budgets, and conversion goals.
• Execute and manage paid social campaigns across Meta, Linked In, Tik Tok, and other relevant platforms.
• Execute and manage programmatic display, native, digital audio, video, and OTA/travel campaigns.
• Monitor pacing, budgets, delivery, KPIs, and performance, making ongoing optimizations to support client objectives.
• Conduct campaign QA across targeting, creative, URLs, tracking, budgets, and platform settings to ensure campaigns are setup accurately and performance is aligned with campaign objectives.

Measurement, Tracking and Reporting

• Translate campaign objectives into measurable KPIs and reporting requirements.
• Manage UTM governance and campaign naming conventions across clients and platforms.
• Implement and maintain platform tracking, including pixels, conversion events, custom audiences, and other measurement requirements.
• Support integrations across advertising platforms, Google Analytics, and reporting dashboards.
• Analyze performance and provide actionable insights and optimization recommendations.
• Lead digital onboarding for new clients, including platform access, setup, tracking, audiences, and reporting integrations.
• Audit existing accounts and measurement setups to identify gaps and opportunities.
• Collaborate with Media Strategists, Technology + Innovation, Account teams, Creative teams, and external partners to support campaign execution and troubleshoot issues.
• Stay current on emerging digital platforms, technologies, measurement practices, and industry trends.

Qualifications

Required Attributes

• Strong analytical skills with the ability to translate campaign data into actionable insights and optimizations.
• Highly detail-oriented and organized, with the ability to manage multiple clients, campaigns, platforms, and deadlines simultaneously.
• Curious, self-motivated…