Marketing Manager

Overview

The Ben is stepping into a world where luxury is intentional, style has substance, and service is an art form. Overlooking the Intracoastal in the heart of West Palm Beach, The Ben attracts people who are drawn to elevated experiences, thoughtful details, and the energy that comes from doing things beautifully and boldly. This is a place for professionals who take pride in presence, crave excellence, and want to be part of a culture that is confident, refined, and unapologetically distinctive.

At The Ben, you don’t just work in luxury—you help create it.

For a Marketing Manager
, this role is about curating desire, amplifying moments, and positioning The Ben as both a lifestyle brand and a social cornerstone of West Palm Beach.

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
• Continually manage social media accounts, including Facebook, Twitter, You Tube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites
• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
• Develop and implement company wide Public Relations initiatives and programs
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity
• Current search engine optimization (SEO) strategies
• Use of content management systems (CMSs) to update hotel websites
• Administrative knowledge for social media sites, including Facebook, Twitter and You Tube
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

A four year college degree or equivalent education/experience.

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing
• Occasional carrying and lifting of files and office items up to 25 lbs.

95% indoor office environment

• Unlimited paid time off
• Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit
• Eligible to enroll in dental…