Experiential & Lifecycle Marketing Manager

Responsibilities

The Experiential & Lifecycle Marketing Manager will play a central role in shaping how visitors experience City Place. This role manages customer relationship lifecycle and brings the neighborhood to life through bespoke, targeted experiential events that reflect City Place's position as the cultural epicenter of downtown West Palm Beach. The role serves as the primary day‑to‑day marketing partner for retail and restaurant tenants, ensuring their go‑to‑market and ongoing programs integrate seamlessly into the broader City Place brand and event calendar.

Working alongside the Retail Director of Marketing, Marketing Associate, Digital Marketing Manager, and external creative, media, and production agency partners, this role is essential to nurturing the loyal and engaged community that City Place serves.

Assist with the strategy, and oversee the various phases of planning and execution of bespoke, targeted experiential events that elevate the City Place brand, from ongoing programming to intimate tenant activations and member‑exclusive moments to marquee programming such as District Fit, Taste of City Place, Holidays at City Place and signature cultural moments.

• Develop event concepts that reflect City Place's intersection of fashion, dining, wellness, and culture, and align with annual marketing themes, seasonal campaigns, and tenant priorities.
• Manage event budgets, timelines, and vendor relationships, including production agencies brought on for marquee moments.
• Partner closely with the Creative Agency to ensure visual and brand alignment across event collateral, signage, barricades, and on‑site activations.
• Coordinate with property operations on FF&E, signage, and storage logistics.
• Oversee on‑site event execution, troubleshooting in real time and ensuring guest experience meets the City Place and Related Ross brand standards.
• Conduct post‑event analysis with clear KPIs (attendance, engagement, tenant participation, conversion, ROI) and translate learnings into future programming.

Manage the City Place customer database and CRM strategy, including segmentation across visitor types, list growth, and database hygiene.

• Design and execute lifecycle campaigns across email, SMS, and other owned channels including welcome series, post‑visit follow‑ups, win‑back, milestone moments, seasonal programming announcements, and tenant opening campaigns.
• Partner with the Digital Marketing Manager on integrated owned‑channel content and campaign cadence.
• Build customer journey maps that identify high‑value moments including first visit, first event attendance, first loyalty enrollment.
• Design programs that drive repeat visits, longer dwell time, and increased lifetime value across the neighborhood's retail and dining ecosystem.
• Maintain and report on CRM performance metrics including open rates, click‑through rates, conversion, retention, and churn.

Manage the City Place loyalty program, building a community offering that reflects the various audience aspirations that City Place serves.

• Define program structure, tiers, rewards, and member benefits in partnership with retail and dining tenants, leveraging the unique merchandising mix.
• Drive member acquisition, engagement, and retention through targeted communications, exclusive previews, member‑only events, and partner‑funded perks.
• Track program performance against enrollment, redemption, tenant participation, and incremental revenue targets, and iterate based on member behavior and feedback.

Serve as the primary day‑to‑day marketing partner for City Place's 50+ retail and dining tenants, from globally recognized flagships to locally beloved operators — building strong relationships and acting as a trusted advisor for ongoing marketing needs.

• Lead the marketing onboarding process for new tenants joining City Place, ensuring they are integrated into City Place channels, events, and loyalty programming from launch announcements through grand opening and beyond.
• Coordinate cross‑functional support across the in‑house team and agency partners to…