Brand & Thought Leadership Manager

Brand & Thought Leadership Manager

West Palm Beach, Florida

Instructional Empowerment is seeking an experienced, hands‑on Brand & Thought Leadership Manager to grow the visibility, credibility, and market authority of our company among K–12 education leaders nationwide.

This is a brand marketing role—not a traditional public relations, corporate communications, or social media position.

We are looking for a strategic marketer and exceptional storyteller who knows how to turn expertise, ideas, research, intellectual property, and customer impact into compelling content that builds a company's brand.

A major focus of this role will be developing and growing podcast and video thought‑leadership channels
. You should be comfortable not only developing the strategy, but also personally producing the work—from identifying topics and preparing guests to recording, editing, publishing, promoting, repurposing, and analyzing performance.

You’ll work closely with our Founder and CEO, company leaders, subject‑matter experts, customers, and marketing team to make Instructional Empowerment and its ideas more visible in the conversations that matter to K–12 leaders.

The goal isn’t to build a personal brand around one individual.
The goal is to build Instructional Empowerment into an increasingly recognized and trusted authority on improving K–12 instruction.

• Develop and execute integrated brand marketing strategies that increase awareness, differentiation, credibility, and market authority for Instructional Empowerment.
• Translate company expertise, research, frameworks, books, customer results, and intellectual property into compelling brand campaigns.
• Identify the topics, ideas, and conversations where Instructional Empowerment can establish a distinctive point of view.
• Develop creative approaches for reaching superintendents, district leaders, principals, and other education decision‑makers.
• Ensure a consistent and differentiated brand story across channels and campaigns.
• Connect brand‑building activity to measurable audience engagement and business growth.

• Develop thought‑leadership campaigns that establish Instructional Empowerment and its experts as trusted voices in K–12 education.
• Interview company leaders, subject‑matter experts, educators, and customers to uncover compelling ideas and stories.
• Transform complex education concepts into clear, engaging content for multiple audiences and channels.
• Write and edit articles, scripts, newsletters, campaign content, Linked In content, landing pages, and other brand assets. Manage the company’s Wikipedia content.
• Create repeatable systems for turning one strong idea or piece of long‑form content into multiple high‑quality assets.

• Help develop and grow Instructional Empowerment's podcast and video strategy.
• Personally manage the production process, including topic development, guest recruitment, scheduling, interview preparation, recording, editing, publishing, and promotion.
• Produce and edit professional‑quality podcast and video content.
• Develop strategies to grow podcast, You Tube, Linked In, and other relevant audiences.
• Turn podcast and video content into articles, clips, social content, newsletters, web content, and other marketing assets.
• Continually experiment with formats, topics, guests, distribution, and promotion to improve audience growth and engagement.

• Build integrated campaigns around podcasts, videos, books, research, events, customer stories, frameworks, and other company intellectual property.
• Manage organic and paid amplification across appropriate digital channels.
• Apply working knowledge of SEO, content optimization, branded search, referral traffic, and backlinks to increase discoverability.
• Use Linked In, You Tube, email, web, paid media, partnerships, and other channels to expand reach.
• Identify opportunities to extend the life and impact of high‑performing content rather than simply producing more content.
• Track performance and use data to determine what is—and isn't—building the brand.