VP of Marketing

Pay: From $ per year

• Develop and implement comprehensive marketing strategies that support occupancy growth, service line expansion, and organizational priorities.
• Serve as the steward of the Morse Life brand, ensuring consistent identity, transparency, messaging, and positioning across all communications.
• Oversee advertising, marketing campaigns, and promotional initiatives across digital, print, and broadcast channels.
• Develop compelling messaging that highlights Morse Life's mission, programs, and community impact.

• Oversee the organization's website, digital platforms, and social media presence.
• Lead digital marketing initiatives including SEO, online advertising, and content marketing.
• Ensure digital platforms effectively support lead generation and brand awareness.
• Manage creation of multimedia content that tells the Morse Life story and showcases its services.
• Oversee the ongoing collection, management, and reporting of marketing and sales/admissions data that helps optimize ROI and also identify trends to be considered for planning efforts.
• Administer repository of market research, which includes information related to Morse Life's core service area, competitors, and industry trends; monitor key trends and competitive activities.
• Supervise Morse Life's external market research efforts as they relate to planning, new business, and/or product development efforts, which may include competitive market position analysis, demand projections, and consumer perception studies.
• Ensure the regular delivery of market intelligence to help guide executive-level decision making.

• Direct media relations efforts to strengthen Morse Life's reputation and visibility.
• Develop public relations strategies that highlight organizational achievements and thought leadership.
• Oversee external communications, press releases, publications, and institutional messaging.
• Lead crisis communications planning and response as needed.

• Develop internal communications strategies that keep employees informed and engaged.
• Support leadership messaging and organizational announcements.
• Ensure consistent communication across departments and service lines.

• Support the organization’s strategic planning process in collaboration with executive leadership.
• Facilitate planning sessions and provide strategic insights based on market and competitive analysis.
• Track progress on strategic initiatives and provide updates to leadership.

• Oversee market analysis, competitive market intelligence, and demographic research.
• Provide insights that inform marketing strategies, business development initiatives, and service planning.
• Monitor industry trends and emerging opportunities in senior living and healthcare.

• Partner with the Vice President of Sales and Business Development to ensure marketing strategies generate qualified leads.
• Collaborate with operations and program leaders to support service line growth.
• Work with development and philanthropy teams to support fundraising communications.

• Lead and mentor marketing and communications professionals.
• Manage external vendors, agencies, and consultants.
• Oversee marketing and communications budgets and ensure efficient resource allocation.

This position provides direct supervision of the Film Festival Manager, Director of Business Intelligence Development, Director of Sales and Marketing, Community Liaison, and Director of Creative Design.