Digital Marketing Specialist

Position Overview

Worldlink Medical is a leading provider of continuing medical education specializing in bioidentical hormone replacement therapy (BHRT) and lifestyle-focused optimal health. We deliver evidence-based courses for medical professionals through in-person events and a growing digital learning ecosystem. As we expand our digital platform and optimize our practitioner experience, we are seeking a technically skilled, data-driven Digital Marketing Specialist to elevate our online presence, website performance, and digital growth initiatives.

The Digital Marketing Specialist will be responsible for leading the management and optimization of the Worldlink Medical website (built on ModX), supporting paid advertising strategy and execution, enhancing SEO performance, and ensuring effective content distribution across digital channels. This role requires basic website skills (HTML, CSS), comfort with website optimization tools and Content Management Systems, applying SEO best practices, hands-on execution and performance optimization of social media content and campaigns, and collaborating with in-house experts to translate complex medical topics into clear, compelling digital experiences.

GENERAL

• Manage cross-functional communication between marketing, creative, sales, and IT teams
• Partner with an automation specialist to map out automated email sequences triggered by user actions across the digital ecosystem
• Develop project timelines, deliverable lists, and dashboards to track campaign performance and ROI
• Build and deploy digital marketing campaigns across web, social, email, and paid media
• Manage digital analytics tools (Google Analytics, heatmap platforms, etc) to track performance metrics, optimize campaigns, and prepare analytics reports with actionable insights
• Identify growth opportunities, bottlenecks, and areas for website, social, and funnel optimization

Website Optimization

• Manage and update web pages within the ModX CMS (content management, performance optimization, SEO, analytics, and reporting)
• Collaborate with the web development & UX teams to create, update, and optimize landing pages for courses, certifications, membership offerings, and faculty content
• Ensure website content accuracy, responsive design, and brand consistency
• Recommend website improvements, including layout suggestions, design variations, and A/B testing
• Partner with development on advanced ModX functionality and system updates
• Analyze user behavior and continuously review and optimize user journeys across key conversion paths (course pages, membership pages, event pages)

SEO Strategy & Optimization

• Manage on-page SEO initiatives, including metadata, schemas, content structure, and site health, and ensuring the content is compatible to maximize AI usability and readability
• Conduct keyword research focused on BHRT, hormone optimization, and medical education terms
• Improve organic search performance through content updates, internal linking, and UX improvements
• Monitor SEO rankings and report on trends and opportunities

Paid Advertising & Digital Growth

• Collaborate with the digital marketing team on the planning, execution, and optimization of paid campaigns across Google, Meta, and Linked In
• Develop targeting strategies and refine audiences for practitioner-led generation and course enrollment growth

Content Publishing & Digital Distribution

• Publish blogs, videos, podcasts, faculty spotlights, and educational resources directly to the corresponding channel
• Repurpose live course content, clips, and testimonials into web and social media formats
• Ensure all content is optimized for SEO and visual consistency

Social Media & Brand Presence

• Publish posts and maintain consistent messaging across social platforms (Linked In, Facebook, Instagram, You Tube, Podcasting Services)
• Promote course announcements, faculty insights, practitioner testimonials, and scientific updates
• Monitor social engagement and performance metrics

Required

• 3-5 years of digital marketing experience
• Hands-on experience with ModX CMS or willingness to rapidly learn ModX with prior strong CMS experience
• Fundamental…