Senior Marketing Operations Manager

• Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
• Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
• Establish and maintain marketing attribution standards, including UTM governance, click  (GCLID, MSCLKID), and tracking consistency across digital properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
• Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
• Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
• Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem.
• Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
• Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities.

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience.
• 6–8 years of experience working within a modern marketing technology stack.
• Deep experience with Google Tag Manager and enterprise tag management best practices.
• Experience administering a marketing automation platform, preferably Marketo.
• Experience with enterprise analytics platforms such as Adobe Analytics or Google Analytics 4.
• Working knowledge of consent management platforms such as One Trust, Trust Arc, Data Grail, or similar solutions.
• Working proficiency with JavaScript sufficient to troubleshoot implementations, debug data layers, and support advanced tag management.
• Experience translating URL parameters, first-party cookies, and tracking identifiers into actionable data across marketing automation and CRM platforms.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Demonstrated ability to create clear technical documentation, implementation standards, and operational processes.
• Excellent communication and collaboration skills with the ability to translate technical concepts across Marketing, Engineering, and Data teams.
• Ability to work independently, prioritize competing initiatives, and drive projects from concept through implementation.

Expertise in Google Tag Manager architecture and governance, with a strong focus on consent management solutions and compliance with privacy regulations. Proficient in analytics instrumentation across platforms like Adobe Analytics and GA4, ensuring accurate data flow and marketing attribution standards.

• Google Tag Manager
• Marketo Administration
• Adobe Analytics
• JavaScript Proficiency
• Consent Management Solutions

• Data Layer Management
• Marketing Attribution Standards
• Analytics Instrumentation
• URL Parameter Translation
• Tracking Identifier Management

• Analytical Skills
• Problem-Solving Skills
• Communication Skills
• Collaboration Skills
• Attention to Detail

• Marketing Technology Stack
• Privacy Regulations
• Operational Best Practices
• Technical Documentation
• Cross-Functional Collaboration

• Google Analytics 4
• One Trust
• Trust Arc
• Data Grail
• Salesforce