Salesforce Marketing Delivery Lead

Description

We are looking for an experienced Salesforce Strategy & Implementation Lead to drive the design, delivery, and adoption of our Customer Data Platform to start ASAP for a duration of six months initially. Ideally based in a commutable distance to Manchester for occasional office trips.

• Lead a team of Salesforce specialists to define best case marketing use cases and requirements on data
• Own the delivery plan for a detailed definition of a Salesforce Data
  360 implementation, leading workshops with clients to define requirements, priorities and data needs
• Own dependency management across programmes and technical initiatives to ensure aligned delivery
• Support the internal team in analysing existing data quality and identify gaps that prevent key marketing use cases to be delivered
• Support CDP vendor selection (currently expected to be Data
  360) through requirements definition and scoring frameworks
• Support definition of the CDP data maturity roadmap, from initial datasets through to a full Customer 360 view
• Support in establishing integration approaches to enable seamless audience activation across channels
• Develop and manage a phased rollout plan with clear country-level milestones
• Lead business change planning, including training and enablement across markets

• Proven experience delivering Salesforce enabled marketing programmes or customer data transformation programmes
• Strong understanding of customer data architecture for marketing enablement and data governance
• Salesforce Expert
• Ability to translate business needs into technical requirements
• Strong stakeholder management across business and technology teams
• Experience in multi-market rollout and change management

At AND Digital we embrace diversity and are committed to equal opportunities. We are actively recruiting for a diverse and inclusive workforce so want to ensure we do everything we can to support your application.

We want you to feel safe and empowered to let us know if you require any adjustments to be made to your application or interview process so please speak to our recruitment team.